Senior Director, Product-Led Growth Marketing

Are you energized by transforming traditional sales-led models into self-service experiences allowing products to sell themselves?

Are you skilled in designing seamless user experiences that convert curious users into loyal customers?

Join our innovative marketing team!

Akamai Cloud simplifies hyperscale cloud computing, offering user-friendly, scalable, and secure solutions. With cutting-edge IaaS and PaaS tools, it enables developers to create, secure, and expand applications with exceptional performance and flexibility. Our mission is to make enterprise-grade cloud services accessible, adaptable, and affordable for organizations of any size, driving innovation and inclusivity in cloud computing.

Partner with the best

You will guide strategy to enhance user acquisition, activation, and revenue for the cloud product. Collaborating across product, marketing, growth, community, and revenue teams to design seamless user journeys. You'll convert technical practitioners into paying customers through effective engagement strategies and implementing PLG motions for B2B technology to help overall revenue growth.

As Senior Director Product Lead Growth Marketer, you will be responsible for:

• Executing the overall cloud PLG marketing strategy and roadmap aligned to product experience and revenue goals.
• Partnering with senior leadership to embed PLG as a key growth engine across the cloud business.
• Leading cross-functional a team of growth marketers, analysts, and collaborate closely with product, engineering, and developer relations.
• Designing and launch programs that build awareness, attract users, and support developer engagement.
• Defining PLG metrics across the funnel, using data to optimize user acquisition, activation, retention, and monetization
• Analyzing and enhancing onboarding and self-service flows through experimentation to reduce friction and drive growth.
• Developing free-to-paid and land-and-expand strategies based on product usage, in partnership with product and sales.
• Ensuring alignment across messaging, product experience, customer success, and internal evangelism of PLG best practices

Do what you love

To be successful in this role you will:

• Have 15 years of experience and Bachelor's degree in Business, Marketing, Computer Science, or related field
• Be experience in product management, growth, or marketing roles and and have deep PLG knowledge
• Have proven success implementing PLG strategies for B2B SaaS products, cloud services or developer tools
• Be versed in cloud infrastructure, PaaS/IaaS business models, and developer/IT buyer personas
• Have expertise in SaaS growth metrics and pricing models, including CAC, LTV, expansion revenue, freemium, and usage-based strategies
• Be analytical and data-driven decision-maker, with experience in A/B testing and translating insights into strategic growth actions
• Enjoy leading teams in a cross-functional environment with ability to navigate and influence across the organization

Work in a way that works for you

FlexBase, Akamai's Global Flexible Working Program, is based on the principles that are helping us create the best workplace in the world. When our colleagues said that flexible working was important to them, we listened. We also know flexible working is important to many of the incredible people considering joining Akamai. FlexBase, gives 95% of employees the choice to work from their home, their office, or both (in the country advertised). This permanent workplace flexibility program is consistent and fair globally, to help us find incredible talent, virtually anywhere. We are happy to discuss working options for this role and encourage you to speak with your recruiter in more detail when you apply. 

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