Director, Commercial Strategy, Red Tree Beverages

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

April 13, 2025

Shift:

Job Description Summary:

At The Coca-Cola Company, our purpose is to refresh the world and make a difference. Joining us means more than working for a global leader; it's a chance to positively impact the world. We are seeking a Director, Commercial Strategy for our Alcohol Ready to Drink (ARTD) segment in North America - Red Tree Beverages (RTB), a firewalled indirect subsidiary of The Coca-Cola Company. 

This role serves as the lead in the organization between the brand teams and RTB and New Revenue Streams leadership to communicate, track and accelerate growth initiatives with external sales and commercial teams. The successful candidate should be able to demonstrate, relationship building and leadership capabilities while working across multiple brands and routes to market.

What You’ll Do for Us 

• Develop and lead the RTB commercial perspective in key discussions/decisions across external networks and communicate and track critical initiatives with brand teams and external networks.

• Ensure representation of channel needs and proper translation of brand strategies across customer channels.

• Partner with brand team to develop direction to deliver commercial goals and transform brand strategies into actionable plans.

• Responsible for the development, implementation, and achievement of annual commercial business plan.

• Align network (brand, sales and distribution) input on price/pack architecture and ensure channel coherency.

• Direct and steward’s commercial development of all new item introductions.

• Use Revenue Growth Management principals to develop tools and tracking for brand teams with network commercial teams to ensure maximization of revenue and gross profit.

• Support brand teams in determining program budgets.

• Supports RTB Leadership category strategic planning and performance management.

• Lead development of analytics, insights, tools and tracking to ensure profitable growth across the portfolio.

• Partners with product/package leads in creation of brand/ package launch decks for delivery to network commercial and sales teams for use in the market.

Qualifications & Requirements 

• Bachelor’s degree in Marketing, Business, or another related field.

• 5-7 years of experience, preferably in the consumer goods/beverages industry with alcohol experience a plus.

• Leadership and experience working across multiple channels – e.g., large store, convenience, small store and on premise.

• Experience in brand and category management, coordinating pricing and promotions, and customer and sales.

• Demonstrates strong business acumen through the ability to create a 1-3-year business plan for brand/category and a path to achieve that vision, anticipating future trends and needs in the marketplace and business; demonstrates innovation/creativity

• Demonstrate the ability to effectively communicate and build relationships at all organizational levels; communicates long-term vision and shorter-term opportunities through clear & simple messages.

• People leadership/management – specifically, managing virtual teams and influencing multiple stakeholders with different priorities.

• Strong track record of leadership across cross-functional teams

What We Can Do For You 

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.  

• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. 

Skills:

Category Management, Communication, Competitor Analysis, Customer Relationships, Finance Strategy, Financial Forecasting, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Microsoft Office, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Teamwork

Pay Range:

$141,000 - $165,200

Base pay offered may va