Digital Marketing Specialist, Sr. Associate, Corporate Marketing, Remote

The Opportunity

Huron is redefining what a global consulting organization can be. Advancing new ideas every day to build even stronger clients, individuals and communities. We’re helping our clients find new ways to drive growth, enhance business performance and sustain leadership in the markets they serve. And, we’re developing strategies and implementing solutions that enable the transformative change they need to own their future.

As a member of the Huron corporate team, you’ll help to evolve our business model to stay ahead of market forces, industry trends and client needs. Our accounting, finance, human resources, IT, legal, marketing and facilities management professionals work collaboratively to support Huron’s collective strategies and enable real transformation to produce sustainable business results.

Join our team and create your future

Position Summary

The Sr. Digital Marketing Specialist plays an important role in supporting and impacting the business across digital marketing channels: website, email, marketing automations and paid media. This role will collaborate with multiple team members across the organization. The ideal candidate for this role has strong working proficiency in the following areas: email marketing, list and form management, marketing automation, paid social campaigns execution, website content management, SEO and SEM strategy and execution, web design/ functionality, content analysis, metadata, content taxonomy, campaign tracking and demonstrated experience in providing data analysis and insights on campaign performance.

Qualifications

Job Description Summary
Website Responsibilities
•    Manage content on company website, including creating new pages, updates, etc. using Sitecore content management system
•    Collaborate with cross-functional teams to build, maintain, and optimize user-friendly web pages in Sitecore, including asset management, for campaign and overall web priorities
•    Provide analysis on website performance, manage and execute on enterprise SEO strategy and bring key insights to help shape the future of web experience by building consistency across the website 
•    Participate in ongoing web enhancements projects to improve UI/UX
•    Create tracking URLs to maintain consistency within reporting tools
•    Maintain digital, technology, and analytics process documentation 
•    Monitor SEO rankings for identified keywords and collaborate with content marketers to execute on keyword strategy.

Email & Marketing Automation Responsibilities
•    Collaborate with  internal stakeholders to maintain a centralized email calendar, execute email campaigns and A/B testing, ensuring campaign accuracy, effectiveness, and adherence to email best practices
•    Coordinate all aspects of email campaign planning and deployment for promotional,  
auto-response and transactional messages
•    Become enterprise email and marketing automation expert by monitoring trends and best practices and bringing those to respective marketers
•     Knowledge around US CAN-SPAM compliance, GDPR and other relevant privacy laws that govern email and personal information 
•    QA test emails across all devices, coordinate feedback and approvals of final drafts
•    Review and provide feedback to internal stakeholders on the effectiveness of email marketing campaigns through reporting
•    Align and communicate with the internal stakeholders on upcoming e-mail suppressions/segmentations for appropriate segmentation
•    Identify new innovative ways to drive customer engagement and optimization using dynamic content, A/B testing and other CRM marketing best practices to improve campaign performance 
•    Ongoing maintenance of Pardot to ensure the platform reflects the latest data, automation rules, engagement programs, updating form handlers, lead routing, templates, etc. 

Data & Analytics:
•    Collaborate with enterprise marketing team members to gather required data for building Monthly Marketing Scorecard
•     Leverage Salesforce Marketing Cloud Intelligence platform dashboards and serve as SME for metrics and performance  
•    Identify opportunities to automate data flow between tools and systems where appropriate

Paid Media
•    Collaborate with program campaign manager to deploy paid social campaigns for LinkedIn and X and maintain a centralized paid social calendar and  communicate regular status updates.
•    Monitor success of paid social campaigns and report back to industry marketers on performance and optimization recommendations
•    Monitor campaign engagement and triage comments to internal stakeholders
•    Candidate must be familiar with core social media platforms, paid social media advertising strategies, tactical execution of paid campaigns as well as an understanding of the latest soci