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GE
Senior Marketing Team Leader
GE VernovaUnited Statesfull_timeVerifiedPosted 13 Jun 2025
💰 $248,600/yr($149,100/yr – $248,600/yr)
About the role
Job Description Summary
Vernova PurposeGE Vernova is accelerating the path to more reliable, affordable, and sustainable energy, while helping our customers power economies and deliver the electricity that is vital to health, safety, security, and improved quality of life. Are you excited at the opportunity to electrify and decarbonize the world?
What impact you’ll make
As the leader of the Marketing team within the Marketing & Competitiveness organization, you will lead and have accountability for a team of senior professionals responsible for leading and supporting cross product and cross business growth initiatives and developing business and marketing plans, including value proposition, market research, and market positioning and promotions.
Job Description
Roles and Responsibilities
As the leader of the Marketing team, you will oversee a global team of experienced professionals, ensuring strategic milestones and priorities are well understood and achieved on time across the team. You will be responsible for coordinating resources across multiple disciplines and regional teams to achieve functional goals in alignment with the business strategy. As the leader of the team, you will be responsible and accountable for the following key tenants spanning the Gas Power business lines:
- Development of business and marketing plans, including value proposition, for Gas Power products/offers/services; Involves participation in the evaluation of market research, market positioning, promotions associated with assigned scope.
- Develop and lead market, customer, and policy analysis, engagement, and strategy to create growth for GE Vernova products, services & businesses. Develop strategy for existing product & service portfolio as well as new business models for white space, new technologies and emerging areas. Engage across function, team and business to drive Product Strategy
- Collaborate with Product Managers, Business Lines, Poles Strategy & Commercial, Business Development, and enabling functions (Engineering, Supply Chain, …) to deliver product improvement strategies and actions providing differentiated and compelling value propositions for Gas Power product offerings, thereby enabling business objectives
- Commercial engagement: Strategically engage in Command Centers and deal crafting to improve win rate; develop and maintain tools to aid commercial teams in winning deals (sell-against content, playbooks, targeted tools, etc.)
- Product development: Contribute to the New Product Introduction (NPI) process by providing competitive content, insights and feedback to Market Requirements Document (MRD), Product Requirements Document (PRD), Gate Review Critical questions, and Authorization to Quote (ATQs) documents
- Implement continuous process improvement initiatives related to the Marketing work scope, partnering the Continuous Improvement leader for the Marketing & Competitiveness team, the Product Management Operations team, as well as stakeholders across the organization.
- Closely partner with the Product Competitiveness team within Product Management to build an external lens (industry, markets, customers, and competition) for our business.
What you'll bring (Basic Qualifications)
- Bachelor’s degree in Product Marketing or business-related discipline from an accredited college or university
- Minimum of 8-12 years of experience in cross-functional roles in the Power Generation industry
What will make you stand out
- High levels of commercial judgement and strong understanding of commercial policy and objectives.
- Strong interpersonal, influencing, and leadership skills; experience influencing cross- functional teams in a matrixed organization to achieve a desired outcome
- Strategic thinking – ability to combine domain knowledges and expertise to develop market-backed and customer-validated product strategies for existing and emerging spaces
- Strategic integration – ability to influence & partner with key internal and external parties to develop novel solutions and integrate them into our planning processes
- Decisive alignment – ability to drive collaboration, alignment and execution across the horizontal leaders in the Gas Power business to deliver results for our customers and our business financial plans
- Deep knowledge of Gas Power products and installed base as well as competitor offerings
- Good awareness of the global power generation marketplace and the Gas Power business
- Demonstrated in-depth analysis, critical & interpretative thinking skills to define problems and develop innovative solutions
- Strong oral and written communication s
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