Senior Director, Client Sales & Insights / Team Lead - Hybrid: Winston-Salem, NC

Let’s be unstoppable together!

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

 

What will you be doing?

The Client Insights Senior Director/Team Lead is a high-profile role within the company and our client organization. In this position, you will create impactful insights for companies known for their innovative products and highly visible marketing campaigns. You will escort the client through the processes necessary to help ensure their continued success.

As a Client Insights Team Lead, you will lead a high-performance team in developing and using Circana’s tools to identify and address a broad spectrum of key marketing issues including new product launches, line extensions, trade spending, pricing, and retail execution.

The Client Insights Team Lead serves as a passionate advocate for the client in advancing solutions that will best build the client’s long-term business. While exceeding revenue targets is important, success is equally measured by the ability to create indispensable, long-term, solution-focused consultative partnerships.

Job Responsibilities

As a Client Insights Team Lead, you will leverage data and strong analytic capabilities to uncover impactful insights and inform business strategies and actions that drive client performance. You will escort the client through processes necessary to ensure their continued success. You will also promote, develop and deliver in partnership with HQ subject experts analytics-based syndicated and custom business solutions. While foundational systems are established, you will make calls as to when and how to customize solutions to fit unique client business issues and will also be charged with recommending long term changes to methodology and approach.

 

At your disposal will be Circana’s unparalleled Liquid Data platform and complete access to a constantly expanding ecosystem of data, the world’s largest set of data related to household level consumer behavior. Data includes proprietary access to POS, FSP, SupplyChain, Household Panel, and Experian among other data assets. As a Client Insights, Team Lead you will be a leader in developing and using Circana’s tools to identify and address a broad spectrum of key marketing issues including new product launches, line extensions, trade spending, pricing, and retail execution.

 

While activities will vary, the Client Insights Team Lead can expect to spend thier time on industry thought leadership, business solutions definition, business development, project management, cross-functional team leadership, problem-solving, and innovation. As we gain client adoption of our business solutions, the Team Lead will work fluidly at all levels up to the practice leadership and spend more time acting as a liaison and customer advocate with the Circana Product Management, Strategic Analytics, Consumer & Shopper, Media Solutions, In-store Solutions and Technology teams.

 

Requirements

• 7 - 10 years of progressive business experience with a strong understanding of manufacturer/retailer issues having worked in one or more of the environments below:
  • Retailer (any channel)
  • Consumer Packaged Goods
  • Brokerage
• Tobacco Industry Experience Required
• Ability to develop and execute client relationship strategies and architect business proposals leveraging a cross functional team of service line experts by integrating Circana's services and solutions and aligning them with retailer-specific business needs
• Demonstrated ability driving C-level engagements across the broad spectrum of CPG core issues (i.e. brand development, category management, marketing, etc.)
• Proven experience maintaining manufacturer's and retailer's perspective in mind at all times; able to think through multiple divergent paths and understand the implications on the client and Circana Group
• A track