Director, Global Marketing Strategy

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

 

We are looking to hire a Dirctor, Global Marketing Strategy to join the marketing team based at our Global Headquarters in Hunt Valley, Maryland. This position will be eligible to participate in our hybrid work program (50% onsite, 50% remote per month).  

 

What We Bring To The Table:

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation

• Career growth opportunities

• Flexibility and Support for Diverse Life Stages and Choices

• We prioritize our communities and the planet we share. We are proud to be awarded as a Diversity Inc. Top 50 company for Diversity and have multiple Sustainability awards (ranking #22 in the World and #1 in Food Products)

• Wellbeing programs including Physical, Mental and Financial wellness

• Tuition assistance

 

POSITION OVERVIEW

Reporting to the VP of Global Marketing Strategy and Media, the purpose of this role is the leadership and strategic guidance of the communication of our message to consumers through advertising to drive sales and return for the company. This role involves a combination of strategic planning, market analysis, and team leadership to achieve business goals and enhance McCormick’s market position.

 

This person is responsible for 1) The strategic development and execution of comprehensive strategies that drive brand awareness, consumer engagement, and sales growth, developing and improving our market position. 2) Developing a deep understanding of the target audience and market trends to inform brand strategy. 3 ) Working in collaboration with the marketing team and other cross-functional teams to develop and implement effective strategies to deliver measurable results for both global and regional brands, and to bring their business objectives to life though consumer communication, 4) Fostering a brand-centric and consumer centric culture within the organization. 5) Establishing key performance indicators (KPIs) to measure the success of brand strategies and regularly analyze and report on the performance of the brand against established metrics.

 

The Director of Marketing Strategy plays a pivotal role in driving the success of marketing efforts, ensuring they align with business goals, resonate with target audiences, and contribute to the overall growth and success of the organization. They will drive to create new capabilities in a dynamic environment to develop communication strategies tied to our consumer insights and “jobs to be done”, using performance metrics to drive investment choices together with the rest of our Global Marketing Strategy and Media team across businesses and brands.

 

RESPONSIBILITIES

• Define and segment target audiences to tailor marketing strategies and campaigns effectively and develop a deep understanding of customer personas and their buying journey that align with the company's overall objectives and goals, creating a holistic global process that is scalable across regions to enable the Global Marketing Operating Model
• Collaborate with the marketing team and other cross-functional teams to develop and implement effective communication strategies for digital, social, and traditional channels, including leading the development of communication strategies for brands and campaigns, inclusive of communication objectives, target audience and key messages
• Working together with the Consumer Insights team to translate our consumer segmentation and need states into actionable strategies that align with business objectives across brands, categories and regions
• Provide thought leadership and strategic guidance to the executive leadership team on strategic opportunities to improve our brand health and brand equity
• Actively mentor and manage and develop team of direct reports across regions helping them to grow and develop in their roles and managerial skills as a high performing global media team.
• Build and maintain strong relationships with agencies in our ecosystem that impact strategy, insights, media and creative.

 

REQUIRED QUALIFICATIONS

• Bachelor’s Degree in Marketing or related discipline
• At least 10+ years of experience in consumer-packaged goods marketing, forecasting, advertising, market research, consumer & trade promotion, P&L management and business planning
• Thorough understanding of business