Head of Regional New Verticals and Partnership Marketing (m/f/x)

Company Description

Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to home or to the office. Our local commerce platform makes it easy for customers to order whatever they need on one app, for merchants to make additional sales, and for couriers to make meaningful earnings flexibly. To enable this, Wolt develops a wide range of technologies from local commerce platform to retail software and financial solutions, as well as operates its own grocery stores under the brand Wolt Market. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 27 countries today, 23 of which are with the Wolt product and brand.

So, why work at Wolt?

At Wolt, we’re about getting things done.

You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion

We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.

Job Description

The Head of Regional NV and Partnership Marketing (m/f/x) is a strategic role focused on building and enhancing relationships with retail merchants and other 3rd parties across the region. Reporting to the Head of Growth & Marketing Germany, this individual will lead initiatives to partner with retail merchants and various 3rd parties, develop co-marketing campaigns, and leverage these partnerships to drive platform growth.

One of the greatest growth levers for Wolt is the collaboration with our partners. Working together with local retailers and regional/global retail brands will be a key way for us to enable growth for both ourselves and our partners. This role involves honing that functional expertise and deploying it across the countries within the region.

Responsibilities & Duties

• Create comprehensive 360 marketing plans, including advertising campaigns across various channels (paid, owned, earned), promotions, and co-branded initiatives for initiatives related to New Verticals - and other partnerships

• Identify and secure new retail merchants or other 3rd party marketing partnerships, while nurturing existing relationships from a marketing perspective, together with our commercial teams.

• Ensure a balanced view between all retail partners including third party and first party vendors (Wolt Market) as well as 3rd party partnerships (e.g CPGs, Payment providers etc.).

• Drive  meetings with bigger accounts, be a thought leader for other local teams.

• Design and execute joint marketing campaigns with retail merchant partners,FMCG brands and other 3rd parties to increase visibility and drive mutual growth.

• Coordinate with internal teams to align partnership marketing strategies with overall business objectives.

• Develop and maintain strong relationships with key stakeholders at nationwide retail partners as well as third party partners.

• Oversee the creation of marketing materials and promotional content tailored for retail merchants and other 3rd party partners.

• Collaborate with the marketing team and media agencies to create advertising content, including digital ads, social media promotions, and email marketing.

• Monitor and analyze the performance of marketing campaigns and promotional efforts across Wolt-owned and external channels.

• Use data-based insights to optimize marketing strategies and improve return on investment (ROI).

Qualifications

• Bachelor's or Master's degree in Marketing / Communication with 4-6 years of marketing experience

• Strong B2C marketing and strategic partnership expertise

• Demonstrated leadership and team management skills

• Proficiency in digital marketing and analytics

• Effective communication and presentation abilities

• Native level of German & business fluent in English

• Strategic thinking and results-oriented mindset

Additional Informatio