Associate Director, Analytics - Media

Company Description

At Publicis LifeSpeed, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis LifeSpeed uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Analytics team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Associate Director – someone who can lead strategic client growth, provide innovative data-driven solutions to marketing challenges, and motivate internal teams to bring marketing ideas to life. Sound like you? Read on.

What you’ll do:

Our Associate Directors work very closely with their team of analysts to help them stay on track with day-to-day deliverables. They also contribute crucial intellectual capital to their teams by designing campaign measurement plans based on their client’s business needs, and use data to tell great stories. Associate Directors also work closely with their Leads to formulate a vision for their accounts, and then execute on that vision with their team of analysts. As such, Associate Directors are mentors, managers, project managers, and thought leaders, all at the same time.

Day-to-day, your role includes:

• Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
• Managing efficient execution of projects, including the implementation of best practices
• Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 6+ years of experience working in an Analytics capacity in marketing/advertising industry
• 2+ years in a managerial or supervisory role preferred
• Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.).
• Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients. 
• Ability to develop frameworks for steering complex analytics projects.
• Strong analytical thinker with an abundance of intellectual curiosity
• Extensive experience with Campaign Manager and website analytics tools such as Google Analytics or Adobe Analytics
• Experience working with Python, R programming languages
• Experience working with relational databases, SQL
• Experience with third party research partners such as GfK, Nielsen and comScore.
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas.

We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $106,500 - $167,500 annually. This is the pay range the Compan