Acquisitions Performance Marketing Strategy Senior Manager, Branded Credit Cards

Wells Fargo is seeking a Product Management Senior Manager to support the continued evolution of the Branded Credit Card business. This role will play a critical part in driving disciplined, data-driven growth across acquisition channels by shaping originations strategy, delivering actionable insights, and strengthening performance management routines.

The role will partner closely with Marketing, Credit, Finance, and Analytics teams to optimize acquisition performance, refine targeting and investment strategies, and ensure alignment to financial objectives and customer growth goals. Learn more about the career areas and business divisions at wellsfargojobs.com.

In this role, you will:

• Develop and execute originations strategy planning routines, aligning channel performance with financial targets and growth priorities

• Provide oversight for new account forecasting and O&R processes, ensuring accurate outlooks and clear articulation of risks and opportunities

• Own and maintain core acquisition KPIs and performance dashboards, driving transparency and accountability across channels

• Conduct competitive intelligence and market monitoring to inform positioning, targeting strategies, and investment decisions

• Partner with cross-functional teams (Marketing, Credit, Finance, Analytics, Product) to analyze performance drivers and identify optimization opportunities

• Manage and evolve the originations learning agenda, prioritizing test-and-learn initiatives to improve acquisition efficiency and credit outcomes

• Synthesize insights into clear executive-level narratives, delivering Monthly/Quarterly Business Reviews and senior leadership presentations

• Support development of channel and customer strategies using data-driven insights, including segmentation, targeting, and offer strategy refinement

• Ensure alignment of strategies with risk frameworks, regulatory requirements, and business objectives

• Contribute to continuous improvement of measurement frameworks, definitions, and reporting consistency

• Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics 

• Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer 

Required Qualifications:

• 7+ years of Product Management, product development, strategic planning, process management, change delivery, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• 3+ years of management or leadership experience

Desired Qualifications:

• Credit card or consumer lending experience, particularly in acquisitions or originations strategy

• Experience supporting customer acquisition, originations strategy, or performance marketing initiatives

• Experience in forecasting, financial planning, or performance analysis

• Familiarity with competitive intelligence and market benchmarking

• Strong understanding of credit risk, marketing economics, and acquisition funnels

• Demonstrated ability to analyze complex datasets and translate insights into clear business actions

• Strong problem-solving skills with the ability to manage multiple priorities and drive clarity in ambiguous situations

• Advanced analytical skills, including experience with data tools and performance reporting frameworks

• Exposure to AI-enabled product capabilities and tools (including Copilot or similar technologies)

• Experience operating in fast-paced, matrixed environments, with demonstrated success partnering cross-functionally and influencing stakeholders at all levels

• Strong communication and presentation skills, with the ability to translate complex business, operational, and analytical concepts into clear insights, recommendations, and decisions for diverse audiences

Job Expectations:

• Ability to travel up to 25% of the time  

• This position offers a hybrid work schedule  

• This position is not eligible for Visa sponsorship 

Job posting may come down early due to volume of applicants.

Locations:  

• 2200 Concord Pike, Wilmington, DE 19803

• 550 S Tryon Charlotte, NC 28202

• 111432-TX-Las Colinas Bldg A, Irving Campus

Required locations listed above.

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on