Senior Demand Generation Manager

About Loft Labs

We are a venture-backed tech startup striving to be the leading force in enabling platform engineers. After closing our Series A lead by Khosla Ventures in Q1 2024, we are in the hyper-growth phase and looking for motivated people to complement our team. Our headquarters are in San Francisco (Salesforce Tower), but our team is distributed around the globe, and we have a remote-first work culture.

We're the company behind vCluster, an open-source technology for virtualizing Kubernetes (+40M virtual clusters created by users, vibrant Slack community with +3,000 members, +5k GitHub stars).

The adoption of our commercial product based on vCluster has grown extremely fast (multi-million dollar revenue, 4.6x ARR growth over the past 12 months), and our customer base now includes some of the biggest companies in the world including 6 Global Fortune 500 companies as well as some of the fastest-growing tech unicorns.

Working on developer tools and open-source technology is part of our DNA.
We are the maintainers of several popular open-source projects, including:

• vCluster - Virtual Kubernetes Clusters, a certified Kubernetes distribution with 40M+ downloads: www.vcluster.com

• DevPod - Codespaces but open-source, client-only, unopinionated was #1 on HackerNews twice after launch, +8,000 GitHub stars: www.devpod.sh

• DevSpace - CNCF Sandbox Project, 4,000+ GitHub stars: www.devspace.sh

Our customers include CoreWeave, Shipwire, GoFundMe, and several Fortune 500 companies, including one of the biggest chip manufacturers, one of the Big 4 audit and consulting firms, one of the biggest US financial institutions, and others.

What you'll be doing

• Lead Demand Generation campaigns from ideation to execution to reporting including generating inbound and accelerating outbound via paid advertising, marketing automation and nurture, as well as experiments with offline channels.

• Build and scale our ABM efforts to be a more effective and targeted engine to connect and convert our ICP in partnership with our sales and revenue operations teams.

• Drive lead nurture and operational efficiency in our lifecycle/nurture engine.

• Own and operate our Hubspot instance and leverage Salesforce in partnership with revenue operations. 

• Operationalize and scale our paid growth channels through strategic direction on targeting our ICP, launching new campaigns, and mapping channel activity to lead funnel stages to increase sales cycle efficiency. 

• Analyze and provide insights on multi-channel marketing performance including paid channels, SEM, webinars, videos, and email nurture.

• Extensively use Google Analytics, Google Tag Manager, Google Ads, and Google Search Console for conversion rate optimization, SEO & SEM.

• Experiment with non-digital channels such as direct mail and gifting (in collaboration with outbound sales)

• Support our field marketing program with directed digital outreach and post-event one-to-many nurture. Refine pipeline generation and ROI measurement instrumentation with the revenue ops team.

Requirements

• 5+ years of B2B demand, growth, or marketing operations experience

• 2+ years of managing a paid program, including working with design & agencies

• Experience marketing to technical audience (infrastructure teams, platform engineering teams, DevOps, SREs)

• Experience in containers, Kubernetes, various DevOps technologies, and cloud native landscape will be a plus point

• Creative problem-solving and executing out of the box campaigns

• Excellent analytics skills - ability to assess not just what happens in one channel but how paid, owned and marketing automation channels work to