Email Marketing Manager

Company Description

EBG is an e-commerce solutions provider specializing in travel and entertainment, and also offering retail products and services, voluntary benefits and insurance. 

EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG's expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups. 

EBG owns and operates one of the largest and most comprehensive employee savings programs in the country — serving over 40,000 corporate clients through its proprietary platforms TicketsatWork, Plum Benefits, Working Advantage and Beneplace. 

EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, Austin and Las Vegas. We offer a hybrid work environment with a balance of collaboration and flexibility.

Job Description

The Email Marketing Manager will be responsible for the coding, creation, execution, scheduling, and analysis of all email programs across multiple platforms and brands. In this role, they will collaborate with internal business partners to execute and scale email campaigns that are critical to driving growth. They will develop and execute marketing test plans to optimize and grow the email & CRM channels. They will maintain an ongoing awareness of trends and email best practices. In addition, the email marketing manager will work closely with all members of the Marketing and Product teams in multiple offices to ensure seamless execution of all email & CRM related campaigns & projects.

Duties and Responsibilities:

• Manages end-to-end email production that supports our eCommerce business – includes coding, development, deployment, and analysis of email campaigns, utilizing a major ESP (i.e., Zeta, Salesforce Marketing Cloud, etc.)
• Participates in the QA/QC process for all email campaigns, working with account managers, marketing leads, and developers to ensure all details, links, spelling, products, and content are correct.
• Performs peer review of campaign set up and coding to ensure emails render accurately across ISPs and other platforms.
• Manages email campaigns including content development, list management, segmentation set-up, tracking and reporting.
• Manages ongoing optimization of email & CRM initiatives, partnering with creative services and email developers to design, implement and execute comprehensive, measurable A/B and multi-variate testing plans. (i.e., Welcome series, re-engagement campaigns, lifecycle automation triggers, etc.)
• Monitors, tracks, and reports on email & CRM test performance across relevant e-mail marketing campaigns (including open rates, conversion etc.). Provides recommendations for testing existing/new campaigns to enhance their effectiveness and increase conversions.
• Collaborate with Analytics team to develop post-send campaign write-ups that include the campaign goals, results, and recommendations or opportunities for optimizing future sends.
• Report and analyze promotional incentives; develop a robust incentive test plan to optimize retention and engagement campaigns. Ensure profitability of these initiatives.
• Collaborates with merchandising and marketing on campaign calendars.
• Works with cross-functional departments to coordinate on campaign assets, promotions, and sales incentives.
• Understands the application of scripting language to develop rules-based emails that leverage site behavioral data and/or transactional data; Partners with developers on implementation.
• Perform additional duties as assigned.

#LI-Hybrid

Qualifications

• Bachelor’s degree
• 3+ years of hands-on experience managing and executing email marketing campaigns in a relevant industry.
• Highly proficient in coding HTML emails, ability to write CSS, and trouble-shoot for mail client-specific limitations.
• Experience working with one or more enterprise level Email Service Providers (e.g., Salesforce Marketing Cloud, Cheetah Digital, Zeta, etc.) and project management tools (e.g., JIRA) required.
• Experience using Adobe Analytics, Google Analytics, and other marketing automation platforms.
• Experience with an enterprise level ESP and project management tools (JIRA) required.
• Proficiency in email marketing best practices
  • Template Optimization, including UX/UI standards for email (Desktop and Mobile)
  • Conversion optimization tactics
  • Resource File Integration, including applications of recommendation engines within email
  • Understanding of CAN-SPAM
• Ability to manage multiple deadline-oriented projects concurrently and thrive in a fas