Associate Director, Email Marketing

Department

Booth Marketing: Global Marketing

About the Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

This role uses best practices and knowledge to plan, prepare, and disseminate information through the internet, social media or other digital channels designed to keep the public informed of the University's perspectives, programs, and accomplishments. Devises strategy relating to marketing, press relations, creative editorial and design services, and internal communications.

Responsibilities

• Leads and executes an email strategy for Booth’s general business audience taking into consideration best practices, personalization, segmentation, and A/B testing.
• Champions continuous advancement of email marketing automation features and evangelizes the benefits to the marketing department and partners.
• Plans, designs, and deploys targeted email marketing campaigns that align with institutional goals and marketing objectives.
• Segments and manages email lists, ensuring accurate targeting and personalized communication based on user demographics, preferences and behavior.
• Works proactively to cross-promote across other digital channels and maximize engagement with key audiences.
• Ensures all email marketing complies with relevant regulations such as GDPR, CASL, CAN-SPAM, and email best practices.
• Monitors and analyzes the performance of email campaigns using key metrics. Uses data-driven insights to continuously improve and optimize email marketing strategies.
• Designs and implements nurture campaigns to effectively engage users and build brand affinity.
• Creates effective digital marketing engagement plans and assists with media buys.
• Develops, plans, and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view.
• Solves moderate to complex problems related to the writing, preparation, and/or delivery of information from or about the unit. Develop and ensure execution of strategies that increase effectiveness of communications; create metrics to drive evaluation of effectiveness.
• Performs other related work as needed.

Minimum Qualifications

Education:

Minimum requirements include a college or university degree in related field.

Work Experience:

Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.

Certifications:

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Preferred Qualifications

Education:

• Bachelor’s degree.

Experience:

• A minimum four years of digital marketing experience, including at least two years in email marketing.

Technical Skills or Knowledge:

• Marketo experience.
• Familiar with Sitecore and Slate.
• Basic understanding of HTML/CSS for email design.
• Demonstrated proficiency with MS Office (Word, Excel, PowerPoint, and Outlook).

Preferred Competencies

• Learn and adapt to new platforms and teach others.
• Outstanding v