Manager, Product Communications

Company Description

The Product Expert Program lead by the Product Communications Manager is designed to overcome health barriers and product misconceptions particularly among key stakeholders that decide about product listings/distribution, be it in the trade, at universities, in on premise or in fitness studios and sports clubs.  

The Product Communication Manager must have a science, nutrition, health or sports background and will be responsible for competently answering product questions. S/he will be part of the country marketing team, servicing the entire organization and complementing the work of the Science and Regulatory department who speak to governments and national institutions. In addition to product knowledge, the Product Communications Manager is also the in-house resource for all sustainability related topics, both training on Red Bull’s approach, and participating in mapping our efforts in becoming more sustainable across all of our marketing activities (e.g. at events, in collab with partners etc.) 

Job Description

OVERCOME BARRIERS TO LISTINGS AND PREVENTING DELISTINGS 

Help prevent delistings and/or open new accounts & distribution opportunities by defusing health concerns that prevented the listing in classic trade and convenience as well as key strategic so-called “non-traditional outlets” – such as in universities, fitness studios and sports clubs as well as in the on premise.  

Help prevent mixed consumption bans, age-bans and other store-based policies working with on and off premise sales team and Regulatory Affairs. 

Support on and off premise with new RFPs, tradeshows and customer meetings that require product knowledge and advocacy and nutrition, ingredient, and allergen information whether managing directly or liaising with Global Quality Assurance team.   

Work with Regulatory Affairs, Brand, and On/Off Premise teams to ensure responsible marketing guidelines are met for 3rd party promotions (ie. QSR promos + LTO offers such as slushies).  

NETWORK MANAGEMENT AND DEVELOPMENT  

Leverage existing network, while also identifying new networks, of credible 3rd party experts, in collaboration with Regulatory & Science Team, who in certain instances can speak to key stakeholders in their own line of expertise (ie: Neuroscientist speaking about Red Bull + concentration with a University Dean)  

Attend conferences relevant to the health/wellness/sports and product marketing landscape to stay current and understand what other brands are doing in this space (Not to present but to learn)  

Work with Regulatory Affairs and trade associations Corporate Social Responsibility product communications tools and campaigns for issues management purposes/proactive education of the public (ie. Caffeine Awareness Month, Smart Portions) 

Support Regulatory Affairs with science, evidence, and stakeholders for proposed regulation changes/policies at multiple levels of government (municipal, provincial, and federal) 

MANAGE INTERNAL PRODUCT TRAINING AND COMMUNICATION  

Conduct product and sustainability trainings with all departments and new employees to create advocacy  

Support Brand Team in product communications including global HQ to Canada adaptations of .com, FAQ’s and e-commerce product/nutrition information 

Work with Regulatory Affairs, Brand, and Comms/Sports Marketing team to ensure responsible marketing guidelines/Health Canada regulatory restrictions are met for all marketing efforts (content, events etc.) 

PLANNING AND REPORTING  

Collaborate via global reporting tool contributing to discussion pages to exchange learnings and best practices with local and global Product Communication Manager network 

Maintain collaboration and dialogue with the international team as well as Regulatory & Science around potential topics that require their expertise  

Create and implement business plan/strategy around big moments, sales priorities, and new product launches to drive business collaboratively around sustainability and product advocacy 

Qualifications

Required: Health / Nutrition / Sports / Science Experience  

3+  years working experience 

Excellent Presentation/Negotiation Skills  

Strong oral and written communication skills; ability to navigate conversations with diplomacy 

High standard of integrity with a passion for the brand and commitment to Red Bull values  

An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’

Bachelor's degree or equivalent work experience

Must be fluent in English, additional language skills an advantage 

Additional Information

This position is open to U.S. citizens, U.S. permanent residents,