Brand Manager NA

The Brand Manager is a key member of the Robert Half Brand team. Our goal as a team is to protect and help grow Robert Half and build brand equity, preference, and loyalty. ​Leading with strategic thinking, insights, and data, the Brand Team will deliver a cohesive brand experience globally with an ear to our audiences’ needs and wants and an eye to positioning ourselves uniquely and boldly across all communication touchpoints and experiences.  ​

A Brand Manager’s work will range from amorphous strategic projects to writing a company-wide guideline. This person needs to have experience in brand strategy, brand marketing, and cross-functional marketing. Bring your expertise and experience from other categories as we welcome different schools of thought and ways to help amplify the Robert Half brand.

Those who will be successful in this role exhibit the following qualities: self-starter; inquisitive; comfortable with ambiguity; ambitious; enthusiastic; strong attention to detail. On a regular basis, you will need to think strategically, provide recommendations, and justify branding efforts with data and audience insights. We are looking for a strategic thinker, not just a person who can execute. Success doesn’t solely entail solving present challenges – it involves anticipating future ones. At Robert Half, your success will also heavily rely on your ability to collaborate well with others and has a strong emotional quotient. This role will include opportunities to present to senior leadership, so strong presentation skills and being able to create effective PowerPoint presentations are a must.

Scope of work and responsibilities may include:

• Managing a variety of audience-facing brand marketing projects: Creating brand guidelines ( from naming to brand merchandise) and strategy documents such as brand architecture, positioning work and messaging frameworks for our business lines.
• Assist in developing and optimizing Robert Half’s Visual Identity to create a brand that is unique, ownable and differentiated. Within the brand identity work could include collaborating with designers to create a new iconography and/or illustration style and leading a brand photography shoot.
• Defining and creating brand processes to be leveraged with crossfunctional teams. This could include creating and developing Brand Governance process and platform for the organization.
• Developing and enhancing a “brand education” program on the company Intranet which ensures that all employees understand the brand guidelines and standards, and that they have access to the appropriate logos and branded tools.
• Identifying new ways of amplifying our brand and troubleshooting gaps that currently exist with how our brand is represented across all touchpoints.
• A champion for our brand purpose and promise, as well as the customer experience. This includes leading discussions with Sr. leadership and cross-functional teams across the organization [internal corporate and field stakeholders] to ensure we are leveraging our brand platform/strategy appropriately and consistently to meet business objectives.
• Strong understanding of the customer and our various audiences and segments.
• Partnering/communicating and collaborating effectively with graphic/web designers, art directors, sales enablement, events/alliances, and social media managers, to ensure the brand message is communicated effectively and creatively.
• Educating outside vendors on the brand and our business, as needed, to ensure that all agencies we work with produce work that is on brand and aligned to our business goals.

Additional Requirements:

• Bachelor’s degree in marketing, business, communications or a related field ideally within a Fortune 500 or ecommerce firm; full-time MBA graduate preferred.
• 7+ years of brand and marketing experience; media advertising and insights background a plus.
• Insights-driven and data-minded with a strong understanding of brand, consumer, and product marketing.
• Excellent PowerPoint skills – clear and concise decks are a must as well as being able to create visually effective decks is a must. Fluency in Excel is preferred.
• Experienced in B2B marketing and/or professional services and design/creative is a plus
• Familiarity with Google Analytics, SharePoint, Domo, and Salesforce, a plus.

• Excellent communication skills (verbal and written) to communicate to senior leadership

The typical annual salary range for this position is shown below and is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.

$93,000.00 - $136,000.00

We offer exceptional earning potential and a competitive benefits