Head of Digital Marketing

PlexTrac, Inc. is a cybersecurity company on a mission to empower security teams to identify and eliminate the biggest threats to their environments. The PlexTrac platform enables the automated reporting and tracking of cybersecurity risks and allows for enhanced collaboration across the enterprise. PlexTrac takes purple teaming to the next level and is changing the paradigm around continuous security assessment and validation. This innovative approach has allowed PlexTrac to gain significant traction among companies and teams of all sizes, including several of the Fortune 500.

Having recently closed a $70 million Series B funding round as of February 2022, PlexTrac is poised for exponential growth and is seeking top notch talent for strategic roles to join the team. Candidates interested in leveraging extensive professional experience to build innovative programs around a new concept in the cybersecurity market and who love working in a fast-paced, energetic start-up environment should apply!

PlexTrac Mission and Culture is to empower teams to win the right cybersecurity battles. PlexTrac is culturally a mission-oriented organization, by which we mean that we seek to make the lives of our customers better knowing that their improved efficiency and effectiveness has a direct impact on the security of our world. Likewise, we seek to improve the lives of our employees by creating a workplace in which they can flourish professionally and personally. We are flexible, creative, collaborative, detail oriented, humble, hard workers who practice what we preach. Those attributes in our team members lead to and are rewarded with a fast-paced, never boring, fun loving work environment — whether we are physically or virtually present with one another.

Our core values describe us as humans and leaning into them is how we define success:

• Integrity through transparency and accountability 
• Aggressive innovation
• Positively impact people

PlexTrac is seeking a data-driven and highly technical Digital Marketing professional to elevate our digital presence and fuel the pipeline with high-quality inbound leads. As Head of Digital Marketing, this role will own the strategy and execution of our digital campaigns across paid media (LinkedIn, X, Gen AI, Google Ads, Bing, Reddit), SEO, and online cybersecurity communities.You’ll craft and execute high-impact campaigns, optimize performance, and scale brand. 

If you thrive in a fast-paced, startup environment and know how to position B2B products in front of the right technical audience, apply today!

Key Responsibilities

• Own and execute our digital marketing strategy across channels (SEO, SEM, pentester and cybersecurity community sites and social media)
• Manage PPC campaigns across LinkedIn, X (formerly Twitter), Google Ads, Bing Ads, and Reddit. Monitor budgets, bids, targeting, and performance
• SEO & Gen AI: Drive organic growth through on-page/off-page SEO, keyword research, technical audits, backlink building and content recommendations
• Manage and grow PlexTrac’s presence on cybersecurity forums, product review sites (Reddit threads, niche groups, etc.)
• Analyze campaign metrics (clicks, CTR, CPC, ROI); optimize budgets and targeting. Present weekly/quarterly performance reports and actionable insights
• Conduct A/B and multivariate tests to refine ad copy, landing pages, and targeting strategies. Identify emerging channels and trends
• Work cross-functionally with content, design and product marketing to align campaigns with business objectives and creative assets 
• Drive qualified leads through targeted campaigns tailored to cybersecurity stakeholders

Qualifications

• 7+ years of hands on digital marketing experience, ideally in B2B cybersecurity or an agency working with security/technology clients
• Demonstrated success driving high-volume, high-quality leads through paid and organic digital campaigns
• Deep understanding of technical buyer personas (CISOs, IT security, pentesters/hackers) and how to market to them
• Expertise with tools like Google Ads, LinkedIn Campaign Manager, HubSpot, SEMrush/Ahrefs, Reddit Metrics, Google Analytics (GA4) and more<