Consultant, Marketing Management (Web Personalization and Cross-Channel Salesforce Integration)

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

At Nationwide Financial Marketing Integration (NFMI), we're focused on creating exceptional experiences for our audiences through personalized, data-driven engagement. This role plays a crucial part in helping NFMI maximize current and future Salesforce capabilities to identify customers and deliver relevant messaging across all marketing channels. If you're passionate about connecting audiences with meaningful experiences and leveraging technology to drive personalization, this could be the opportunity for you.

What We're Looking For

We're seeking a Consultant who thrives at the intersection of marketing, technology, and audience engagement. You'll be a collaborative partner who enjoys working across teams to enhance personalization capabilities and help deliver the right message to the right audience at the right time.

What You'll Do

As a Consultant, you will support the development and execution of key NFMI initiatives, including:

• The NFMI web personalization roadmap

• The transition plan to new personalization capabilities

• Digital identification on the web

• Web-to-email integration

• Paid media audience connectivity

In this role, you will work in close partnership with Experience Leads, Marketing Operations, Audience Leads, the Build Lead, and the Director of Audience & Activation to:

• Deliver personalized web experiences prioritized through governance.

• Connect audiences across web, paid, and email channels.

• Support the integration of audience activation and personalization efforts across marketing touchpoints.

• Help drive relevant and connected experiences for customers throughout their journey.

This role offers the opportunity to play an important part in advancing NFMI's personalization strategy while collaborating with cross-functional teams to create seamless, audience-centric experiences.

FINRA Series 6 required within 120 days of hire.

This hybrid position is based in Columbus, OH. Candidates will collaborate in office 3 days per week. Current Nationwide Remote Associates may also be considered.

Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Consultant, you are responsible for leading and/or assisting the overall development and execution of marketing strategies using highly advanced marketing principles and standard methodologies. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. We'll count on you to ensure a strong focus on end-to-end customer experience, delivering outstanding customer experience overall.

Job Description

Key Responsibilities:

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions

• Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

• Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.

• Collaborates on and/or may lead creative development, and provides feedback on look and feel. Develops creative briefs.

• Monitors emerging innovative trends in content, design and marketing tactics

• Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target aud