Senior, Visual Merchandising Marketing LA
NikeAbout the role
Information about benefits can be found here.
The Visual Merchandising & Styling (VMS) function is responsible for creating inspiring, premium and elevated consumer experiences and presentations for the Nike brand across the North America geography. The VMS team works collaboratively across brand and business partners to develop product journeys, presentation strategies, styling direction as well as playbooks & training modules that create a distinct point of view for the brand at retail. This team also works directly with business, operations and design functions to develop, drive and scale new concepts / retail expansion for the Nike brand across the marketplace. The VMS team’s success is amplified by a connected network of world class talent across WHQ, territories, key cities & in-store.
The ideal candidate will have strong leadership skills, a proven track record developing and executing Retail Brand marketing initiatives, and a passion for obsessing the consumer – who they are, how they behave, what their needs are, and how we, as Nike, can best serve them! This role lives and breathes at the unique intersection of art and science – It’s as much about being able to successfully translate complex data/insights, as it is using incredible brand smarts and intuition to uncover inspiring storytelling, create and drive a great brief, and ultimately, create amazing connections with consumers. We are driving transformation; the ideal candidate will thrive in ambiguity and be excited to help create the future.
WHO WE ARE LOOKING FOR
We are looking for curious, driven and passionate individuals who love retail and understand the power of well thought out and executed in store presentations. This role plays an integral part in ensuring the brand priorities and presentation strategies & standards are implemented consistently across the marketplace. This candidate needs to be able to think strategically through both brand and business lenses and translate WHQ direction in a compelling way to inspire city & store teams and to ensure flawless execution. We are looking for someone who is a proven people leader, has strong communication and influencing skills and is results & solution oriented. As the Visual Merchandising Lead you must be connected to the retail marketplace to understand consumer, marketplace, and retail trends and insights to ensure you deliver the right message.
WHAT YOU WILL WORK ON
A typical week consists of regular store visits and connections with North America Visual Merchandisign team and store teams to ensure consumer experiences are well executed/adapted, aligned with brand expectations/standards and drive expected financial and productivity results. Ongoing deployment of VMS training to maintaine standards and guide on sell through / inventory opportunities. You will work closely with WHQ VMS partners to share feedback and best practices related to what’s working/not working and define opportunities for future seasons. Additionally, you will work closely with a cross-functional team of brand and business partners on the mapping, opening and sustaining of doors across your territory.
You will be responsible for understanding both the art and science of marketing; obsessing the NYC Consumer journey in store, and the creative ways we tell our product stories in store. As the city Visual Merchandising expert, you will partner closely with the store’s marketing concept teams to assist in building the holistic seasonal brand plan across concepts and ensure that LA consumer is accurately represented. You will partner with the Geo, your NYC Nike Direct Stores Marketing Counterpart, and Consumer X Fields of Play marketing teams to set, adopt and enrich seasonal Retail Brand strategies that define the vision for product presentation, communication, and consumer experience in North America.
- Capture and share the seasonal VMS priorities and expectations during seasonal kick-offs to city VMS store teams, cross-functional partners, territory and Geo partners.
- Elevate key product stories that drive sales and deliver metrics, and execute our key category initiatives.
- Influence and guide a team of in-store visual specialists/managers, setting store VM goals that link to overall brand and business priorities. This will entail leveraging & driving seasonal training strategies, coaching, and delivering clear communication recaps/next steps.
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