Director, Affiliate Marketing

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Director of NBC Affiliate Marketing is responsible for partnering with 240+ network owned and affiliated stations in the pursuit of generating network promotion of our West Coast and Entertainment shows at the local level, servicing their marketing needs, and collaborating with them to launch/sustain viewership of NBC programming via local news tie-ins, promotions and sales marketing efforts. Candidate will lead or be heavily involved in project development, planning, execution and station communication.

Responsibilities:

• Proactively identify opportunities to optimize and expand network campaigns to increase and retain NBC viewership on a local level; collaborate, design and execute plans for those opportunities.
• Identify and pursue timely local market opportunities that tie NBC programming or consumer activations to station priorities; collaborate closely with internal Brand Strategy, PR and Social teams to leverage synergies between local stations and the network to maximize tune-in while creating network value to our station partners; provide recap analysis on station tie-ins.
• Work with Research to conduct and review market-level ratings data analysis to inform station marketing strategy by show and identify positive/negative trends in the market in order to identify growth opportunities and actionable insights; produce graphic representation of findings.
• Act as primary contact for internal Entertainment Brand and PR teams to generate opportunities to garner press for network show talent and create interview opportunities for station news/lifestyle shows (i.e., in-market station visits, press junkets, red carpet specials).
• Oversee edits and approve station script requests for custom promos by network Entertainment talent
• Create and help guide social media efforts for Entertainment programs: Innovate engagement strategies tailor-made for each project.
• Support execution of NBCU Diversity projects; develop content for station sales and marketing
• Manage a two-person team responsible for proactively helping stations secure all needed marketing assets (on-air promos, graphics, short/long form content packages, digital and social assets) and information in order to drive promotion of NBC primetime programming; interface with VP Partner Marketing on daily operations of the team and pro-actively fulfilling station needs.
• Build and maintain strong, long-term fruitful relationships with station marketing contacts (i.e., Creative Services Heads, Promotion Managers, station management teams) via regular communication and timely follow up/trouble shooting station needs & requests. 
• Prep and participate in Station Marketing Council, Station Sales and Brand Director calls, providing important network updates and helpful follow ups; create PowerPoint and Excel spreadsheet presentations as needed; act as station rep on internal NBC show team calls.  
• Maintain high-level knowledge of affiliate ownership groups, market-specific ratings and station priorities that align with network viewership goals.
• Act as steward of station co-op offering, oversee maintenance of NBCAffiliateMarketing.com Entertainment updates, marketing assets and website refresh efforts.
• Draft and send promotional e-blasts to stations.
• Help maintain NBCAffiliateMarketing.com for Entertainment shows and offerings like Swap and Co-Op.
• Oversee