Senior Brand & Communications Manager, Europe & APAC, BA Fiskars

At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!

OUR ROLE

At Fiskars Group, we believe in making everyday moments extraordinary through meaningful design. As part of this journey, we are now looking for a Senior Brand & Communications Manager to lead and elevate the Fiskars brand across Europe and APAC. In this strategic and high-impact role, you’ll be the voice behind one of the most iconic brands—shaping how we communicate our heritage, innovation, and values across every consumer touchpoint. You’ll drive cohesive storytelling, from global campaigns to product launches, making sure our brand inspires connection wherever it’s seen. This is a people leadership role, where you will guide and inspire a team of talented graphic designers, fostering collaboration and creative excellence.

This full-time, hybrid role is based in Espoo, Finland and reports to the CEO, BA Fiskars.

WHAT YOU’LL DO AT FISKARS

Responsibilities:

You will be a central part of the Brand & Communications team, working closely with media, marketing activation, sales, and product development teams, as well as with external agencies. You’ll play a key role in leading a team of professionals while collaborating across regions to strengthen our brand presence in the market.

In this role, you will:

• Lead the strategic development and execution of the Fiskars brand communications plan, defining consumer messaging and visual identity.

• Drive consumer insights and translate them into actionable strategies that shape brand and communication direction.

• Oversee the creation and rollout of product and brand campaigns, coordinating with internal stakeholders and external agencies.

• Develop go-to-market strategies for product launches, ensuring cross-functional alignment and timely execution.

• Manage creative asset production across all consumer touchpoints (digital, in-store, media).

• Lead sponsorship initiatives and evaluate post-campaign results to optimize brand ROI.

• Maintain and evolve the annual consumer marketing calendar in line with business goals.

• Establish KPIs and track brand performance to inform ongoing optimization.

WHO YOU ARE

You are a strategic, creative leader with a passion for building strong brands and delivering impactful consumer experiences. You bring commercial thinking, a collaborative approach, and the ability to connect insights to action in a dynamic environment.

To succeed in this role, you will bring:

• 5+ years of experience in senior consumer marketing, brand management, or similar roles.

• Proven ability to build brand strategies, develop omnichannel campaigns, and drive awareness and engagement across diverse markets.

• Experience in FMCG/consumer goods is highly valued.

• Strong leadership experience with the ability to inspire, coach, and align cross-functional teams.

• Excellent understanding of the media landscape, digital strategies, and consumer behavior trends.

• A creative mindset with an eye for branding and design excellence.

• Fluency in English (spoken and written).

• Solid project management skills and the ability to handle change and ambiguity effectively.

START YOUR JOURNEY AT FISKARS GROUP

We are eagerly awaiting your application. We review applications on a continuous basis, so please submit your CV in ENGLISH today! Don’t worry about a cover letter, your application is enough indication of your interest.

We are committed to protecting your personal data, so we only accept applications through our career website.

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Last day of application:

2025-07-22

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At Fiskars, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:

Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.

Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs and coverage, adapted to the requirements of each region.

Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to