Measurement Science Lead

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Job Summary

Universal Ads is seeking a Measurement Science Lead to help scale and operationalize how we measure advertiser impact. This role will support incrementality studies, trial first-party measurement solutions in pilot stages, and conduct deep campaign analytics to inform product and revenue strategy.

This is a hands-on, data-driven role for someone with 3–6 years of experience in advertising measurement who is comfortable operating in a fast-moving, cross-functional environment.

This role will serve as a lead external Measurement Science voice and resource for translating methodologies, results/insights, and recommendations for Sales and clients

Job Description

Incrementality & Experimental Design 

• Support design and execution of geo-based and quasi-experimental studies (geo lift, holdout, DiD, reverse holdout) 

• Evaluate test power, holdout allocation, duration, and spend structure 

• Partner with third-party measurement vendors to ensure methodological rigor (geo lift, MTA, MMM, brand metrics, etc.) 

• Translate results into clear business implications for Clients, Sales and Product 

First-Party Measurement Pilots 

• Trial and evaluate first-party measurement solutions in early-stage pilots 

• Stress-test methodology, validate outputs, and identify data gaps 

• Partner with Product and Engineering to refine exposure logging, reporting APIs, and measurement infrastructure 

• Provide structured recommendations prior to broader rollout 

Deep Campaign & Audience Analytics 

• Conduct deep dives into creatives, audience delivery, pacing, frequency, reach curves, CPMs, and performance drivers 

• Identify trends across categories, spend tiers, dimensions, and markets 

• Enhance internal benchmarks and norms 

• Surface actionable insights that inform optimization and product improvements 

Cross-Functional Partnership 

• Partner with Sales to scope defensible measurement plans and align on realistic performance expectations 

• Collaborate with Product to prioritize measurement roadmap initiatives 

• Support PMM / Marketing with data-backed case studies and performance narratives 

Skills

Campaign Measurement, Data Analysis Tools, Experimental Research Design, Measurement Science, Measurement Technologies, Python (Programming Language), Stakeholder Influence

Compensation

Primary Location Pay Range: $105,942.75 - $158,914.12

This job can be performed in Illinois with a Pay Range of $92,699.91 - $158,914.12

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while mos