Associate Director, Social Marketing & Strategy

We're looking for an Associate Director, Social Marketing & Strategy to develop and optimize social media marketing strategies for a variety of our clients. You will report to the Group Director, Social Marketing & Strategy, and will oversee Social Media Strategists & Managers while providing expertise on new social media tactics and creative social opportunities. 

• You will develop, implement, and optimize social media marketing strategies aligned to defined KPIs. 

• You will lead, manage, and mentor a team of Social Media Strategists and Managers. 

• You will co‑own the client relationship with Account Leads, serving as a strategic partner to client strategy teams. 

• You will actively elevate work quality by guiding iteration, identifying opportunities, and pushing deliverables forward. 

• You will provide thought leadership on emerging social tactics and platform opportunities. 

• You will translate social insights into actionable strategies in partnership with Content Lab, Creative, and Influencer teams. 

• You will ensure social best practices are embedded across channel plans, annual marketing strategies, and key initiatives. 

• You will collaborate cross‑functionally to deliver integrated, culturally relevant social marketing plans. 

• You will establish oversight and controls to ensure initiatives are delivered on time and meet or exceed brand expectations. 

• You will use performance data to inform optimization, creative direction, and strategic decision‑making. 

• You will develop and grow junior talent through coaching, feedback, and education. 

• You will influence broader social team processes, ways of working, and organizational goals through leadership and example. 

Key Accountabilities 

Communication Skills 

• Actively seeks out relevant information by asking thoughtful, clarifying questions and continuously learning. 

• Adapts communication style and tone to suit the audience and situation. 

• Demonstrates strong written, presentation, and verbal communication skills that are clear and persuasive. 

• Quickly turns ideas into actionable recommendations. 

• Uses communication tools and technology in innovative ways to inform, persuade, and inspire. 

Strategic Leadership 

• Effectively manages multiple projects, identifying efficiencies and new opportunities. 

• Leads across disciplines, driving work forward and keeping teams aligned. 

• Approaches challenges with a creative, solutions‑oriented mindset focused on both the work and ways of working. 

• Crafts clear, inspiring briefs that unlock strong creative thinking.