Senior Manager, Metadata Strategy

Hachette Book Group seeks an experienced Senior Manager, Metadata Strategy, to join our dynamic, hands-on Online & Digital Sales team, an lead initiatives that enhance our online visibility and drive sales. We’re looking for someone who has expertise in content strategy and optimizing metadata across platforms to enhance discoverability and increase organic traffic. This individual will lead a team of metadata associates and collaborate closely with sales and marketing groups by implementing best-in-class practices that maximize discoverability and performance in search and online retail environments. The ideal candidate is a strong communicator who enjoys staying current on SEO best practices, analyzing the market for consumer trends, and has an energetic and collaborative spirit.  The position is based out of our NYC office on a hybrid schedule. Please note our current hybrid model is 3 days in-office, 2 days working from home.  Please apply with a cover letter and resume.  ESSENTIAL DUTIES & RESPONSIBILITIES:

• Leads the team responsible for auditing and updating title metadata (keywords, BISAC codes, descriptions, etc.) for new and backlist titles.
• Develop and implement SEO best practices across online retail product pages to improve rankings and visibility.
• Analyze performance metrics related to discoverability and visibility (e.g., Amazon rankings, Google Analytics, etc.) to identify discoverability gaps and opportunities.
• Collaborate cross-functionally with editorial, marketing, and sales to integrate metadata strategy into broader content and promotional planning.
• Create guidelines, documentation, and training resources to ensure metadata and SEO best practices are shared across the organization.
• Oversee audits of existing metadata and product pages across online retailers to improve long-term performance and catalog discoverability.
• Monitor industry trends in SEO and metadata optimization; suggest process improvements and innovations.
• Collaborate with editorial and marketing teams to craft compelling, keyword-rich copy for online listings.
• Collaborate with consumer marketing teams to ensure product pages for advertised or promoted titles are fully optimized for sales conversion.

  KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

• 5-7 years’ experience in book publishing, digital marketing, or metadata management with a focus on discoverability and e-commerce.
• Proven experience managing metadata strategy at scale, ideally within a trade, academic, or educational publishing environment.
• Deep understanding of SEO, keyword research, and performance optimization in the context of digital content and retail.
• Familiarity with ONIX metadata standards and major publishing platforms.
• Strong analytical skills with fluency in tools such as Excel, Google Analytics, Search Console, and keyword planning platforms.
• Excellent communication and project management skills, with the ability to lead cross-functional initiatives and influence stakeholders.
• Passion for books and an understanding of genre-specific reader behavior and search intent.
• Proven ability to deliver timely, accurate work product and demonstrate good follow up and follow through.
• Proven ability to build supportive and constructive relationships within and outside of the organization.
• Excellent organizational skills with the ability to multi-task, prioritize and manage time effectively while also ensuring accuracy of work through attention to detail.

Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.    The compensation for this position is a range from $85,000-$95,000. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.