Senior Analyst, Revenue Strategy

Job Title

Senior Analyst, Revenue Strategy

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

The Senior Analyst, Revenue Strategy serves as a strategic partner to Sales, Sales Leadership, and Senior Management across Digital, Print, and Agency revenue channels. This role delivers data-driven insights to inform decision-making, drive revenue growth, and enhance operational efficiency.

In-office Expectations: This position is hybrid in-office, New York City, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand:

The Revenue Strategy team is a dynamic group of 14 individuals based across New York City, Des Moines, and remote locations. We specialize in turning complex data into clear, compelling narratives - particularly in support of Sales Leadership and revenue planning. Known for our candid perspective, we're trusted across the company to provide honest, insightful perspectives on revenue outlooks. And while we take the numbers seriously, we never forget to have a little fun along the way.

About The Position’s Contributions:

Weight % Accountabilities, Actions, and Expected Measurable Results

25%

• Reporting & Forecasting:
  Provide timely daily, weekly, and monthly reporting on pacing, forecasting, and revenue trends. Communicate insights to Sales and Senior Leadership to support data-informed strategy.

• Strategic Planning:
  Support annual planning processes including account allocation and revenue goal setting to optimize sales team structure and performance.

25%

• RFP & Pipeline Insights:
  Analyze RFP activity within designated sales verticals to track volume, revenue trends, seasonality, and advertiser needs (e.g., products, data, site alignment, KPIs).

• Win/Loss Analysis:
  Develop methodologies to track qualitative deal outcomes. Lead analysis of win rates and sell-through metrics to identify high-performing ad solutions.

• Revenue Projections:
  Deliver consistent projection reports by site, advertiser, and transaction type to inform sales leadership and financial planning.

25%

• Data Infrastructure & Visualization:
  Partner with the Digital Sales Systems team to build and maintain dashboards, daily snapshots, and automated reporting with validated data sources.

25%

• Performance Consolidation:
  Create templates and tools that unify sales performance and revenue outlook into a cohesive macro-level view.

• Market Intelligence:
  Conduct ongoing competitive analysis using internal and syndicated data to identify revenue opportunities and support sales enablement.
   

The Role’s Minimum Qualifications and Job Requirements:

Education:

• Bachelor’s Degree or equivalent professional experience required.

Experience:

• 2-4 years’ experience in an analytics or role within digital advertising, media, marketing, finance, or ad tech
   

Specific Knowledge, Skills, Certifications and Abilities:

• Understanding of data and mechanisms through which data is collected and shared

• Excellent analytical skills – Expertise in Excel & pivot tables

• Knowledge of Salesforce or similar CRM tools and related sales systems (Boostr, GAM, Sigma, etc.) 

• Familiarity using data visualization tools such as Looker, Tableau, Sisense, etc., is a plus

• Comfortability with G–Suite (gmail, sheets, slides, etc.) 

• Passion for analyzing data and telling a holistic story for internal stakeholders

• Ability to understand business data needs and translate into reporting requirements in a fast-paced environment

• Capable of identifying opportunities to streamline and develop efficiencies in current processes 

• Attention to detail and organizational skills

% Travel Required (Approximate): < 5%

It is the policy of