Senior Customer Strategy Manager

Senior Customer Strategy Manager

  

Glanbia Performance Nutrition 

 

Join this dynamic team focused on delivering better nutrition for every step of life’s journey 

   

The Opportunity 

 

A vacancy has arisen for a Senior Customer Strategy Manager in London, UK or Dublin, Ireland, on a permanent basis.

Join Glanbia Performance Nutrition – a global nutrition company creating better, healthier, more sustainable sources of nutrition – to help millions of people everywhere to achieve their performance and healthy lifestyle goal. We are innovators and tastemakers, with a portfolio of leading brands enjoyed by customers worldwide. With 35 years of expertise and world number 1 Sport Nutrition brand, Optimum Nutrition is the most trusted brand in the industry. Set on a fast-paced growth trajectory of 58% twice the pace of the category with clear ambition to continue to drive penetration further, the brand is bursting with opportunities.  

• This newly created position aims at the strategic steering and optimization of the Sports Nutrition product categories in order to maximize revenue and profitability, and has a significant influence on the future strategic direction.
• Thes role will play a key role in optimizing commercial performance, with a focus on channel based portfolio design, revenue growth management and pricing and promo strategy and implementation.
• It is responsible for the development and implementation of effective Revenue Growth and Category strategies with a focus on the Optimum Nutrition brand to ensure continuous and sustainable growth

Key Responsibilities

• Lead the design of Customer Strategy for Continental Europe, including:

• Leading the development of the one commercial plan for GPN continental Europe, that combines the needs of brand, channels customers and GPN’s short and long term market share and financial goals.
• Develop a deep understanding of the short and long term ROI of all customer investment drivers over time to optimise ongoing.
• Lead the development of best in class trade terms architecture and constantly seek to optimise to minimise exposure and improve the ROI of all investments.
• Link trade investment to strategic priorities using more for more performance principles.
• Pan CE Channel Strategy Design; championing channel & product differentiation.
• Price Pack Architecture (PPA) design– by channel & geography, ensuring consistency of pricing and role of pack
• Defining the pricing & promotion strategy for the CE region- define for the CE region, deploy to markets, supported by floor price minimums (FPMs) and exception process
• Pricing Governance – Monitoring & reporting pricing evolution in the markets. (FPMs) enforcement
• Promotion Effectiveness – ROI, depth/frequency, central guardrails/ governance
• Portfolio & Mix Management – margin accretive, defend the base, innovation
• Analyzes market trends, competition, and consumer behavior in order to make sound decisions and identify market opportunities
• Implement best practices for, data management, and reporting across commercial functions.
• Establish the ecosystem to track progress & report back to the business.
• Develop an external selling toolkit for the commercial team.
• Team Development- coach and develop the commercial team, providing guidance and to ensure continue development of the commercial function, acting as a role model within the wider sales team, fostering a high- performance culture.
• Lead the development of annual and long-term market strategies that drive category growth and brand performance.
• Work closely with marketing, sales, and finance teams to create aligned business plans and strategies.
• Partner with sales teams to create and execute channel strategies that drive market penetration and revenue growth.
• Monitor and evaluate the effectiveness of trade marketing initiatives, making adjustments as necessary.
• Act as a central point of coordination between sales, marketing, supply ch