Product Manager Health&Care

<p><strong>Versele-Laga is a leading manufacturer of high quality food and care products for pet and performance animals with 10 factories in 3 continents.  We sell our strong brands in over 85 countries thanks to our team of 1.100 colleagues with a true passion for animals.  Our group headquarters are based in Deinze near Ghent.  We produce more than 95% of our products in house starting from the best raw materials until the final packed product.</strong></p><p><strong> </strong></p><p><strong>After more than 90 years of expertise since our founding, we are still a rock solid family owned company with a unique culture based on respect, passion and engagement.   Our track record of strong growth continues in our long term ambitions based on innovation, high investments, regional expansion and of course our dedicated teams.</strong></p><p><strong> </strong></p><p><strong>Every day, we are nurturing the bond between people and over 25 Million animals with the best nutrition and care products.  We take our responsibility to improve the wellbeing of people and animals seriously through a wide range of initiatives.  Next to that, we contribute to a better planet through local sourcing, lower CO2 emissions, energy and waste reduction.</strong></p><p><strong> </strong></p> <p><a href="https://www.versele-laga.com/" target="_blank"> https://www.versele-laga.com/ </a></p> <a href="https://versele-laga.jobtoolz.com/nl/product-manager-health-care/solliciteren"> <span> solliciteren </span> </a> <h3> Your role </h3> <p><strong>Position Overview</strong></p><p>We are seeking an experienced and strategic Product Manager - Health &amp; Care to lead the development and management of our pet health and care product lines. In this role, you will be responsible for driving product and branding strategy, driving product development, and managing the lifecycle of our health and care offerings across the different pet categories (dog, cat, bird, small animals, farmyard). You will collaborate with cross-functional teams, including R&amp;D,  sales, and supply chain, to ensure that our health and care products meet the highest standards of quality and align with consumer needs across pet categories. This in close collaboration with the different Product Managers and Trade Marketing department.</p><p></p><p><strong>Key Responsibilities:</strong></p><ol><li><p><strong>Product Strategy &amp; Management:</strong></p><ul><li><p>Develop and execute a comprehensive product strategy for the health and care product portfolio that aligns with the company’s vision and business objectives.</p></li><li><p>Identify market opportunities by analyzing industry trends, consumer insights, and competitor activities, with a focus on health, nutrition, and pet care.</p></li><li><p>Define product positioning, pricing, and competitive differentiation to maximize market penetration and profitability.</p></li><li><p>Together with trade marketing, you work out an annual plan to support your animal family.</p></li><li><p>You coordinate, implement and evaluate all out of/in store communication/activation together with the respective Product Managers per pet family. You call on the internal marketing communications department and/or work with external creative partners for this.</p></li></ul></li></ol><p> </p><ol start="2"><li><p><strong>Product Development:</strong></p><ul><li><p>Lead the product development process from concept to launch, collaborating with R&amp;D, regulatory, and supply chain teams to ensure timely and successful product delivery.</p></li><li><p>Work closely with veterinarians, nutritionists, and other experts to incorporate science-backed innovations that address key health concerns, such as digestion, weight management, and overall wellness.</p></li><li><p>Ensure all products comply with regulatory standards and meet high-quality benchmarks for safety and efficacy.</p></li></ul></li></ol><p> </p><ol start="3"><li><p><strong>Product Lifecycle Management:</strong></p><ul><li><p>Manage the full product lifecycle, including product introductions, enhancements, and discontinuations, ensuring optimal performance throughout the product's life.</p></li><li><p>Regularly review product performance metrics, gather customer feedback, and adjust strategies as needed to meet market demand and improve product offerings</p></li></ul></li></ol><p> </p><ol start="4"><li><p><strong>Cross-functional Collaboration:</strong></p><ul><li><p>Collaborate closely with product management, trade marketing, R&amp;D and sales teams to create go-to-market strategies, promotional campaigns, and customer education initiatives that highlight the health benefits of our products.</p></li><li><p>Work with the supply chain, purchasing and production teams to ensure efficient production processes, adequate invent