Senior Director of Marketing, Merge

Join a team dedicated to supporting the crucial mission of improving health outcomes.

At Merative,  you can apply your skills – and grow new ones – with colleagues who have deep expertise in health and technology. Merative provides data, analytics and software for the health industry. Our clients include providers, health plans, employers, life sciences companies and governments around the world. With industry-leading products and focused innovation, we help customers improve decision-making and performance so that together, we drive real progress in health. Learn more at merative.com

The role

We are seeking a visionary and results-driven Senior Director of Marketing to lead and integrate our Product Marketing and Growth Marketing functions. This role is critical to shaping our go-to-market strategy, accelerating pipeline growth, and delivering a cohesive brand experience across all touchpoints.

As the marketing leader for Merge by Merative—a trusted name in enterprise imaging and interoperability—you’ll guide a high-performing team and collaborate cross-functionally to drive awareness of our health tech solutions as market leaders. Your work will help position Merge as the partner of choice for imaging organizations seeking smarter, more connected care.

Merge is a medical imaging solution that combines intelligent and scalable imaging workflow tools with deep clinical expertise to help healthcare organizations optimize care delivery and improve patient outcomes. Trusted by 6 of the 10 largest U.S. health systems, Merge empowers providers with a comprehensive, cloud-native Imaging Suite that includes solutions for Vendor-Neutral Archive (VNA), PACS, Enterprise Image Viewing, and Workflow Orchestration. Its robust portfolio also features Best in KLAS Cardiology and Hemodynamic Monitoring, as well as Digital Pathology, delivering advanced capabilities to enhance imaging workflows and support confident clinical decision-making.

How you will contribute: 

 Product Marketing 

• Own go-to-market strategy for new product launches and feature releases. 

• Develop positioning, messaging, and competitive differentiation. 

• Partner with Product Management, Sales, and Customer Success to align on value propositions. 

• Partner with Communications and Creative to elevate brand presence. 

• Lead customer insights and market research to inform strategy and enable routes to market. 

• Ensure consistent brand storytelling across all engagement channels.

Growth Marketing 

• Drive demand generation and pipeline acceleration through multi-channel campaigns. 

• Oversee digital/web programs, SEO/SEM, and marketing automation. 

• Align closely with Sales on lead quality, funnel metrics, and revenue attribution. 

• Lead thought leadership programs, addressing key industry themes and presenting company point-of-view. 

• Optimize the digital buyer journey using data and experimentation. 

• Measure campaign performance, ROI, and impact on brand awareness and pipeline. 

Leadership & Strategy 

• Build, mentor, and scale a high-performing marketing team. 

• Develop and manage budgets, KPIs, and reporting frameworks across functions. 

• Collaborate with executive leadership to align marketing strategy with business goals. 

• Champion a data-driven, customer-centric marketing culture. 

About You 

What you will bring 

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus). 

• 10+ years of progressive marketing experience, with 3–5 years in a senior leadership role. 

• Proven success scaling marketing teams in B2B SaaS environment, ideally in health tech or regulated industries. 

• Strong leadership, communication, and cross-functional collaboration skills. 

• Experience operating in a matrixed environment with accountability to multiple executive leaders. 

• Proficiency with marketing tech stack (e.g., HubSpot, Salesforce, Google Analytics, event platforms). 

• Familiarity with healthcare compliance, buyer personas, and market dynamics are a plus. 

What We Offer 

A team united by purpose - Merge by Merative offers a unique opportunity to be part of a mission-driven organization dedicated to transforming medical imaging and interoperability. Our award-winning, cloud-based solutions—including Merge PACS, Merge Cardio, and Merge Workflow Orchestrator—help healthcare organizations streamline workflows, enhance diagnostic