Director, U.S. Marketing Services -Super Regional Issuers

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Job Description

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech. 

The Director, U.S. Marketing Services -Super Regional Issuers will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives.  

The U.S. Marketing Services team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Marketing Services team, the Director will be responsible for delivering the marketing solutions for Visa’s issuer clients. The Director will engage with teams across Visa and its clients to deliver thought leadership advisory services and/or execute marketing programs to help grow our clients’ payment card business and drive incremental client and Visa revenue. 

 You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s issuer clients, through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This Director is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Marketing and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.   

 This Director must be able to lead and thrive in a fast-moving, highly matrixed environment. You are results-oriented, flexible, with a 'can do', positive attitude.  Additionally, you have a strong track record in working collaboratively and independently with internal team members and external clients.

Essential Functions 

• You will lead Visa Marketing Services for nine Visa Super Regional issuers 

• You will drive the strategy and execution of key marketing initiatives to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship marketing, media strategy,  social/digital marketing, etc. 

• You will develop strategic pitches and proposals to engage clients in Visa Marketing Services  

• You will lead marketing-related project scoping and requirements while aligning with sales and the client  

• You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients  

• You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Visa Consulting & Analytics, Product, Marketing, Legal, etc.)  

• You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., legal agreements, develop project plan, brief with agencies and agency management, creative development) with limited supervisory oversight 

• You will support the key products/marketing initiatives, e.g., product launch, NFL/Olympics promotion, conversion marketing, contactless marketing, etc. 

• You will manage one Marketing Analyst  

• You will manage ad hoc requests from key stakeholders, e.g., clients, Account Executives, Visa senior leadership, etc. 

• You will manage the budget/finance process as part of the marketing campaign execution   

• You will be responsible for project timelines and budget management 

• You will oversee tracking,  management and reporting of program results.

 This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expe