Vice President of Personal Training

Vice President of Personal Training

Here We GROW Again! Are you a high-performing Vice President of Personal Training ready to leave average behind? Be a part of one of the greatest growth stories in the fitness industry. With 95+ locations and 100+ more planned, this role offers unmatched opportunity for career advancement, income growth, and impact.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment while pioneering a philosophy of No Judgments. We’re looking for energetic, driven leaders who are passionate about health and fitness—and even more passionate about results. At Crunch, this is more than a job—it's a mission to transform lives, drive performance, and lead winning teams.

If you're a results-oriented, motivated leader who thrives in a fast-paced, high-performance environment, this is the career for you.

Job Summary:

As the Vice President of PT, you will be responsible for the management and production of the Company. The Vice President of Personal training will directly report to the COO, CEO and CFO of CR Fitness with a dotted line to the CR Fitness board.

Responsibilities:

• Hire develop and manage performance of qualified District Managers, Regional Managers, PT, MIT,
• PTM and Assistant PT Managers
• Conduct weekly (or as-needed) meetings with District and Regional team to review performance and offer
• direction, motivation, and guidance toward achieving individual and company goals
• Offer career growth and advancement opportunities as warranted
• Manage all District, Regional, PTM and Assistant PT Manager schedules including staying within assigned PT
• Margins
• Mediates club employee relations matters for all club fitness employees
• Discipline staff under the guidance of your direct supervisor.
• Regularly train staff on industry updates and teach District and PT managers to provide continual growth
• opportunities to direct reports.
• Sales and Service are managed effectively through consistent development of training team.
• Responsible for achieving monthly, quarterly, and yearly revenue objectives set forth by the company with
• regards to personal training services.
• Establish goals for locations and staff.
• Train staff on sales techniques to improve conversions, create referrals, process for floor pulls, etc.
• Develop marketing programs to; promote the trainers, create energy through innovative events, post
• engaging video through all SM platforms.
• Support, follow up and maintain a high standard of all cleaning system protocols
• Regularly train, support, and maintain the standards of all Group Exercise classes
• Your supervisor may assign additional responsibilities based on the needs of the market and franchise group

What We Look for in Our VP of Personal Training

• 7+ years of multi-unit leadership experience in the fitness industry, including senior leadership.
• Proven success driving personal training sales, profitability, and operational performance.
• Strong leadership in recruiting, developing, and retaining high-performing PT leaders and teams.
• Strategic, data-driven leader with experience improving KPIs across multiple markets.
• Demonstrated ability to build scalable systems, drive accountability, and execute company initiatives.
• Exceptional communication, leadership, and organizational skills with the ability to influence at all levels.
• Results-driven, customer-focused leader with a passion for developing people and building high-performing cultures.
• Willingness to travel extensively to support clubs and leadership teams.
• This role may require relocati