Marketing Analytics Specialist

Marketing Analytics Specialist sought by Adventist Health System West in Roseville, CA, to develop & automate marketing campaign analytics dashboards, including media performance, spend, tactics & conversions connected to resulting clinical encounters & financials; present marketing campaign results to various stakeholders, sharing recommendations to optimize campaign performance; analyze consumers' insights, behaviors & propensity data to determine consumer marketing opportunities & identify relevant audiences for marketing strategies & messaging; develop target lists & cohorts for marketing campaigns & execute ad-hoc marketing analytics projects & consumer research projects, to include primary & secondary research; define, produce & present results including dashboards, presentations & recurring reports that find opportunities to craft consumer experiences & inform internal strategic decisions; develop & report easily consumable, visualized dashboards of customer & ad metrics for key stakeholders & executives w/ actionable insight call-outs; conduct ad-hoc/custom market research & advertising research studies, collaborating w/ internal clients to identify research objectives, methods & study population; oversee data collection, analyze data, write &/or review reports, provide relevant actionable recommendations & communicate findings to internal clients; serve as overall project manager & work w/ marketing & communications team members to understand region & market-specific consumer information needs; & recommend metrics, reports & studies based on business needs, best practices & user research & provide sound research methodologies, making a case for proposed methods of data collection. Requirements: Bachelor's or foreign equivalent degree in Marketing, Business Administration, or Social Services plus two years of analytics, market research or survey experience.

Adventist Health is a faith-based, nonprofit, integrated health system serving more than 90 communities on the West Coast and Hawaii with over 400 sites of care, including 26 acute care facilities, clinics, home care, and hospice agencies in both rural and urban communities. Our compassionate and talented team of 37,000 includes employees, physicians and volunteers driven in pursuit of one mission: living God's love by inspiring health, wholeness and hope.