Integrated Marketing Manager, Campaigns

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.  Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.  We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.  Join our dynamic team and make your mark on the payments technology landscape of tomorrow. 

Job Summary

The Integrated Marketing Manager will join the Revenue Marketing Team, reporting to the Senior Director of Integrated Marketing. This role will build and execute merchant acquisition marketing plans, utilizing multi-touch, omni-channel campaigns via inbound and outbound marketing.

The Manager will collaborate with several different teams across the business on various marketing campaigns to accelerate the growth of Heartland’s Enterprise segment. This individual will execute programs and report on metrics to recommend an optimal marketing mix.

This person will build acquisition campaigns to accelerate growth and deliver highly qualified opportunities to multiple teams in North America. This will include understanding sales cycles and value propositions, overseeing asset and content creation, and distributing cohesive campaigns leveraging an omnichannel approach. 

Responsibilities

• Develop, own, deploy, and optimize integrated campaigns across online and offline channels to achieve pipeline and revenue goals

• Work cross-functionally in and outside of the marketing organization, including Product Marketing, Content, Creative Services, Channel Marketing, Marketing Technical Ops, and Sales to deploy and optimize revenue-generating programs

• Report out regularly on campaign performance, leveraging dashboards and tools such as Google Analytics, Pardot, Salesforce, and Tableau

• Evaluate new channels and scope vendors for new advertising and lead gen opportunities

• Work with Marketing Technical Ops to ensure campaigns are set up correctly, appropriately tagged, and tested prior to deployment

• Be a partner to the digital marketing team, advising on business and campaign goals while working with them to identify optimization opportunities

• Track performance of all activities and achieve revenue targets 

Job Requirements

• Minimum of 3 years’ experience in B2B demand generation

• Bachelor’s degree in Marketing, Communications, Business or related field

• Experience with demand generation and meeting pipeline and revenue goals

• Proven track record of building and executing highly engaging and revenue-driven marketing programs

• Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders.

• Solid experience working with new tools and vendors to deliver best-in-class customer acquisition in all stages of the sales funnel.

• Excellent communication skills, particularly when articulating findings in meaningful, clear ways to stakeholders with an emphasis on actionable insight

• Exceptional time management skills

• Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight

• Experience with payments, point of sale, ecommerce, or SaaS preferred

Global Payments Inc. is an equal opportunity employer.

Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.