Director, Retail Marketing

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Location: Fond du Lac, WI

Workplace Category: Hybrid

Travel Required: 15%

Direct Reports: 3

Pay Range:  118,400-174,000

Visa Sponsorship: Applicants must be currently authorized to work in the United States.  This position is not eligible for employment visa sponsorship now or in the future. 

Relocation:

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

As part of the talented Marketing team, you will be responsible for delivering on the vision of strategic execution for integrated global channel marketing programs. This leader works to build global frameworks for promotions, dealer marketing programs, regional campaigns and budget allocation. Partnering closely with the sales team and with marketing vertical partners (including category, brand, media, digital and channel stakeholders) to ensure strategic objectives are outlined, targeted audiences are defined, and messaging is consistent across channel partners and regions. The Director Channel Marketing is an accomplished collaborator and communicates effectively and appropriately at all levels to influence and impact desired outcomes.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Partners with Brand Marketing, Creative and Sales to develop customer centric integrated marketing campaigns direct to consumer and through dealer and retailer channels.
• Ability to complete strategic assessments, develop strategic plans, evaluate financials, drive financial projections and structure business scenarios – capability to bring multiple desired outcomes together in a connected, cohesive way  
• Responsible for planning and managing executional strategy for promotional and regional campaigns ensuring alignment with paid, earned and owned to deliver a global channel approach
• Gain alignment with business leaders on marketing and channel objectives and priorities on an ongoing basis.
• Partner with the appropriate sales staff to determine future marketing needs and actions for dealers, OEMs and Retailers. Ensure timely adjustments to changing markets and competitive conditions based on acquired field knowledge. 
• Develop visual merchandising programs for dealers and retailers to maximize Mercury share of shelf in each channel
• Lead strategy and execution of automated local dealer marketing programs to help dealers drive leads and growth in their local markets. 
• Monitors the success, impact, and contributions of all Retail Marketing programs, communicating successes, failures and next steps to management on a timely basis.
• Leverage best practice Performance Marketing team in Campaign development and execution.
• Develops and communicates Omni Channel key visual asset packages (messaging/imagery) to provide consistency and streamlined workflow.
• Effectively navigates at various levels of the organization to acknowledge and balance connected and dependent strategies, directions & priorities.
• Manages budget for channel and promotional programs.
• Set strategy and drives execution for global sales lead generation program
• Supports category team with dealer training materials (video, pdf, etc.)
• Defines and guides the team on local marketing support for dealers
• Guides the team on Marketing Qualified Leads programs
• Leads marketing for Canada.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Strong analytical abilities – ability to utilize data and insights to solve business problems and define key opportunities  
• Demonstrated creative capabilities – ability to utilize data, insights, brand opportunities and gut instinct to craft brand and retail strategies that will connect with consumers to drive results 
• Collaborator – capability to partner with and interact/influence all levels of the organization 
• Leadership presence – conveys