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At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

 

 

The Customer Experiences organization in Corporate Marketing is looking for a Senior Copywriter to help create digital content across the entire customer journey, from awareness and perception to try, buy, adoption, and consumption. We write, re-write, and edit core content for digital experiences, including web, e-mail, and other digital assets.

Our team believes in connecting with customers at scale, supporting them at each stage of the customer journey, from early awareness and consideration, through onboarding and post purchase engagement. You will be in the middle of it all, executing against content strategies that are rooted in fact-based customer journeys, writing compelling content that delivers what customers need to make their purchasing decisions.

As a Senior Copywriter, in addition to writing, you will help nurture a growing team of writers, relying on both your functional expertise and your ability to advocate for content excellence to build close relationships with colleagues, partners, and stakeholders. You’ll work closely with the Content Strategy and SEO teams to help translate strategies into core digital content. You will help build the agile processes required to deliver great content at massive scale, while also upholding customer-centricity and quality over quantity.

 

Responsibilities include:

• Contribute to a collaborative team environment where everyone is empowered to do their best work and where professional growth and development are encouraged.
• Writing. You can write production-ready content without significant editing. You relentlessly cut through the jargon and write like a human, not a robot. You’re also an advocate for style but recognize when a guideline is a guideline and not a rule.
• More writing, across a breadth of content types. From headlines that pop, subject lines that grab attention, web copy that inspires action, to SEO articles and e-books that educate – you can go from short-form to long-form and everything in between with ease.
• Helping develop the content development processes that enable the team to create top-notch copy in a fast-paced environment. Moreso, our content development processes don’t just work for us, but they work for everyone that engages with our team.

• Customer advocacy. Relentlessly champion the customer and the experiences they have with the content you create—how they find it, how they consume it, how they use it to make decisions.
• Using data and market insights for decision making including content optimization and new concept development. All of your copy decisions should be rooted in both quantitative and qualitative data—and you know when to use which.
• Understanding of the generative AI landscape and using AI responsibly in copywriting to unlock breakthrough scale.

 

Basic qualifications:

• 6+ years of writing experience and demonstrated track record driving business impact through content.
• 6+ years of digital marketing experience and well-versed in best practices, including familiarity with customer journey mapping.

• Strong customer centric mindset and demonstrated ability to put the customer first.

Preferred qualifications

• Clear and persuasive communication skills, both written and verbal.
• Recognized as a self-starter with a bias for action.
• Creative problem-solving skills, and a growth mindset approach

• Deep understanding of content disciplines, including SEO, content strategy, user testing, and execution.
• Experience with commercial technology sales processes.

 

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a high