Senior Brand Building Content Manager

HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose healthier enjoyment. How? By offering people safer nicotine online.

Haypp Group is one of the Nordics’ leading e-commerce groups with ten store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 250 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to healthier alternatives across all our markets globally.

THE ROLE

As our Senior Content Manager with brand building focus, you will play a critical role in shaping and executing our content strategy within corporate communications. As a part of the Content Team, you will be reporting directly to the Head of Content within the External Affairs department. You will collaborate closely with external stakeholders and internal departments to align our content activities with the overall strategy for our various brands and markets. Content is a vital part of our work at Haypp Group, especially as we operate in a regulated market. 

Your primary responsibilities will be:

• Analyse business needs, initiate research and surveys projects and communicate these in a creative way
• Create written, visual and video content working hands-on with teams within Content, Compliance, PR, SEO and CRM based on relevant markets
• Collaborate with country and businesses unit managers when required and identify market priorities based on business needs
• Enhancing our various brands´ visibility by producing articles and opinion pieces based on topical issues, ensuring they align with our strategic goals and brand messaging
• Act as the central coordinator for reports regarding our product quality and testing programme
• Be responsible for content on a new brand web page and boosting an existing social channels.
• Establish relationships and develop new projects with external stakeholders
• Monitoring our brands across all our markets, including Nordics, DACH, UK and US
• Maintaining contact with allies in harm reduction

You will be part of the External Affairs team, working in a fast-paced environment where efficiency and adaptability are key to success. You need to be creative and possess a genuine interest in leveraging new technologies, including AI tools, to streamline the Content Team processes, increase our impact and enhance the quality of our output, as well as a genuine interest in societal topics and making positive change in the world.

The demand for healthier alternatives to traditional smoking has never been higher. To make Haypp Group excel, you’ll collaborate closely with all other functions within the External Affairs department, the Acquisition department and other key stakeholders across the organisation. As we continue to scale, this role offers significant growth potential, both personally and professionally.

If you are passionate about content creation and brand building and are looking for a challenging role in an international context, this is the position for you!

WHAT WE WANT FROM YOU

For the role of Senior Content Manager with brand building focus, we are looking for an ambitious person who is passionate about content production, harm reduction and corporate communications. You should have a background in politics, communication, health care, e-commerce, the nicotine industry or other regulated industries. We expect you to have a comprehensive understanding of brand building as well as the general political landscape, the ability to think strategically and that you have worked with SEO and AI.

To succeed in this role, we believe that you possess the following qualifications:

• A bachelor’s degree or similar experience in Communications / Social Science / Law / Economics or a related field.
• Interest in social issues
• Minimum of 5 years of relevant experience in content, brand building, public relations, e-commerce or regulated industries
• Advanced analytical skills to interpret data as well as research material and political decisions
• Solid project mana