Marketing Manager, Retention

Job Description:

Reporting to the Senior Manager of Marketing, the Marketing Manager, Retention will be responsible for driving utilization of Ormco solutions and upsell/cross-sell opportunities amongst current customers. The successful candidate will be part of a cross-functional commercial team to deliver innovative marketing initiatives that will accelerate above-market growth while meeting organizational objectives.

Responsibilities will include contributing to the North American marketing retention plan, downstream commercial strategies and tactics, new product launch execution, outbound marketing content and innovative business solutions to address market trends.  

PRIMARY DUTIES AND RESPONSIBILITIES:

• Develop and execute targeted email drip and nurture campaigns utilizing marketing automation (HubSpot) and data-mining CRM tools across multiple channels (email, direct mail, on-site messaging). Optimize campaigns using A/B and multivariate testing methodologies and improve conversion rate.
• Partner with internal and external resources to develop and execute all retention marketing campaigns 
• Partner with Brand and Product marketing to develop key messaging points and direct response creative across mediums
• Develop email best practices to share with stakeholders across the organization including creative, marketing, ecommerce
• Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI
• Have a strong pulse on relevant trends, consumer insights, and technologies that impact our industry and the way customers base buying decisions.
• Work closely with legal, regulatory, finance and other cross functional partners to effectively navigate the internal and external environment to achieve desired results.
• Be a self-starter, detail oriented and adhere to and implement processes and protocols
• Be a team player who collaborates and communicates effectively
• Demonstrate that you are a dynamic and critical thinker who understands the broader view of business objectives, but still skilled at managing projects and the details therein to completion, on-time and on-budget

QUALIFICATIONS:

• Strategic— must be able to make decisions quickly that drive Company goals and objectives.
• Communication— must be able to effectively communicate in both written and verbal forms. Creative writing experience a plus.
• Self-reliant — must be able to create, write and execute his/her marketing plans (doesn’t rely on an agency or others to execute their work).
• Analytical– must be able to evaluate marketing program return-on-investment and make recommendations to improve program structure for Company and customers.  
• Creative – must be able to generate out-of box solutions and have experience writing/editing copy and directing graphic design.
• Leader — must be willing to take risks, self-confidence and the ability to work with all departments in the organization and higher levels of management.
• Influence — must be able to influence direct reports, peers, leadership staff, internal and external customers.
• Excellent organizational and project management skills.
• Strong interpersonal skills and team player mentality.

Job Requirements:

Required:                                                 

• Bachelor’s degree in marketing, business or related field equivalent
• Minimum of 5 years’ experience in marketing communication execution development and the execution of fully integrated marketing tactics, including all media and communication channels, preferably in the healthcare or dental industry
• Solid Digital Marketing experience and proficiency in the most popular channels and tools (e.g. Hubspot, Salesforce, Google Analytics, etc)
• Candidate must reside within a commutable distance to our corporate office in Brea, CA. Must be able to work a 'hybrid' schedule. "Remote" is not an option for this role.

Preferred Skills:

• Exceptional data skills including the ability to extract data to inform future campaigns and strong command of analytics
• Medical device, dental industry, and/or regulated category experience preferred MBA

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Target Market Salary Range:

Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organiz