Product Manager, Customer Identity

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves? 

The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service and professional expertise to thousands of dealers and millions of customers in over one hundred countries around the world.

In this position... 

Ford Credit is experiencing significant business transformation in an ever-changing digital world. To create this all-new automotive financing experience, we are gathering a team of world-class strategists, innovators, creators, and technicians and searching for a Product Manager, Customer Identity who will help to transform our relationship with our customers. Ford Credit is not just evolving, but upending what it means to finance vehicles and other services as an industry. The Ford Credit team helps put people behind the wheels of great Ford and Lincoln vehicles. We are reinventing the way people think about financing for millions of users. We are making our products and services incredibly easy to understand and helping to provide freedom of movement to everyone.

Are you passionate about creating a seamless, personalized customer experience across multiple touchpoints? Do you have the drive to revolutionize how we understand and interact with our customers throughout their journey with Ford Credit? We're looking for a Product Manager who can lead our Customer Identity strategy, helping us to create a unified view of our customers and unlock the potential for consistent, personalized experiences.

This is a unique opportunity to apply your expertise in identity management, data integration, and customer experience to solve one of the most critical challenges in today's digital landscape: how to accurately identify and understand our customers as they engage with us through various channels and devices. You'll be at the forefront of shaping Ford Credit's approach to customer identity, enabling us to deliver more tailored, seamless experiences that drive customer satisfaction and business growth.

In this role, you'll have the chance to work on cutting-edge identity resolution technologies, collaborate with cross-functional teams, and drive the development of innovative AI/ML-powered solutions that will transform how Ford Credit interacts with its customers. Your work will be instrumental in creating a cohesive customer profile that spans the entire customer lifecycle, from initial interest to long-term loyalty.

What you'll do...

As the Product Manager for Customer Identity, you'll spearhead the strategy, planning, and implementation of an authoritative, accurate, and consistent source of truth for customer identity across Ford Credit. Your role will be pivotal in unifying customer information from all touchpoints and systems, enabling a holistic view of our customers throughout their entire journey with Ford Credit. In this capacity, you'll be expected to:

• Develop and drive the vision, strategy, and roadmap for Customer Identity within our Customer and Accounts Data Platform, Customer Identity platform, ensuring alignment with broader business objectives and customer needs.
• Lead the design and development of Ford Credit's customer identity graph, connecting various customer identifiers to create a unified customer profile.
• Collaborate closely with data engineering, analytics, privacy, and security teams to design and implement robust identity resolution solutions that can accurately link customer identifiers across various journeys, business units, channels and devices.
• Partner with cross-functional teams to identify use cases and requirements for identity resolution, ensuring that our solutions meet the needs of marketing, customer service, product development, and other key stakeholders.
• Drive the adoption of identity resolution capabilities across the organization, educating teams on the value and proper use of these tools.
• Develop and maintain key performance indicators (KPIs) to measure the success and impact of our identity resolution initiatives.
• Ensure compliance with data privacy regulations and security standards in all aspects of identity management.
• Define and establish data governance across the organization, while partnering closely with business and x-functional teams including legal, risk, compliance, marketing, operations, and other functions.
• Deeply analyze our business processes and define the data quality and stewardship required to make the Customer Identity product successful and to drive adoption.
• Write compelling Product Requirement