Senior Product Marketing Manager (Multiple Positions)

Responsibilities

About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.

About the Team
Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey!

Responsibilities
Research and analyze market conditions and gather information and qualitative feedback from product management, sales, and global marketing stakeholders to create messaging and positioning around our product marketing strategy.
Work with Product Management team to understand the product strategy and features, and support product launches and optimize product conversion funnel via operation levers.
Implement marketing strategy to acquire new businesses to the platform and maintain ongoing engagement on the platform.
Help evolve buyer definition and key positioning by gathering information on competitors, prices, sales, and methods of marketing and distribution.
Work closely with cross-functional teams and liaison between product, marketing, and sales to help management drive go-to-market strategy.
Produce external-facing content including pitch decks, webinars, datasheets, e-books, or demo videos across all funnel stages.
Develop effective sales training materials, making it easy for sales and partners to understand our solution offerings and key positioning.

Qualifications

Qualifications
Must have a Master's degree in Computer Science, Engineering (any), Business, Management, Business Analytics, Marketing, Economics, or a related field, and 4 years of related work experience; OR a Bachelor’s degree in Computer Science, Engineering (any), Business, Management, Business Analytics, Marketing, Economics, or a related field, and 6 years of postbachelor's,
progressive related work experience.

Must have 4 years of experience in the following skills:
Analyzing qualitative and quantitative data using Excel, R, SQL, and Salford Predictive Models (SPM) to design customized tests, validate past optimizations or auction strategies, and identify opportunities for performance improvement;
Evaluating methodology, data integrity, and statistical soundness of external measurement and providing consultations of measurement solutions including Marketing Mix Modeling, Multitouch Attribution, and foot traffic analysis;
Managing multiple marketing projects simultaneously and working cross-functionally with stakeholders;
Product marketing, including identifying the target audience for the business, analyzing the customer persona, and providing the value proposition, selling points, and relevant assets; and
Launching new products, services and/or programs, including ensuring product-market fit, performing discovery-oriented market research, developing compelling value propositions, designing go-to-market strategies, and identifying sources of growth.

Travel Requirement: Requires domestic travel up to 15%.

Type: Full time, 40 hours/week
Location: Bellevue, WA
Salary Range: $226179 - $275652 per year

To Apply, click the apply button below. Contact lpresumes@bytedance.com if you have difficulty submitting resume through the website.

ByteDance Inc. is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Bytedance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ByteDance Inc. is committed to providing reasonable accommodations in our recruitment pr