Assistant Marketing Manager of Market Research & Consumer Insights

Job ID: 274449
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Remote Eligible: Hybrid Schedule (Onsite 2x weekly)

 

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us.  We are united by a common goal - to reimagine the future of beauty.

 

The Opportunity:

 

Our Marketing organization includes a strategic team of big thinkers and creatives who truly work interdependently. Whether supporting our digital initiatives, planning our loyalty program, developing multi-pronged marketing strategies, writing copy, building exciting in-store experiences, or designing national advertising, we are constantly finding ways to underscore our promise to partner with our clients to make the beauty world feel like it’s theirs—and our place as the industry leader. The pace is fast, the learning is constant…but as part of a team this driven, the possibilities are endless. 

 

Your role at Sephora: 

As an Assistant Marketing Manager of Market Research & Consumer Insights  you will be a high-impact, highly visible ‘resident expert’ on what our clients and consumers at-large are doing, saying, and the ‘why’ underneath. You will skillfully create appropriate methodologies, execute primary research (quantitative and qualitative), and be a true change agent for the business.

 

In addition, you will:   

• Supporting Partnerships, Loyalty and Experience within the Consumer Insights functions
• Conduct research and generate insights for Sephora North America: qualitative fieldwork and quantitative studies; running projects end-to-end with minimal supervision 

• Analyze primary survey data and produce deliverables in a highly insightful, storytelling format 

• Works cross-functionally to marry disparate data sets (e.g. transactional data, other analytics data, secondary research data, etc.) and report out to org 

• Influence via cross-functional partnerships, collaborations, and relationship building; Works closely with business partners to create strategies for the business grounded in data and consumer insight/intelligence 

• Stays abreast of trends in and outside of the industry and macroeconomic impacts to business in order to identify blind spots, inform learning gaps, and help drive longer term strategy for the business through research and insights 

• Oversees the team’s research operations, including but not limited to: managing online research community, coordinating with email and sample partners to ensure launch dates and fieldwork run smoothly, programming quantitative research surveys, QC of programs, , and qualitative fieldwork coordination/event planning 

• Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative. 

 

We’re excited about you if you have: 

• 3+ years of directly relevant experience (e.g. conducting market research, consumer insights for retailer, management consulting)—Ideally 2+ years of which were spent supplier side with exposure to large-scale engagements and execution of research across a wide range of topics/industries 

• General exposure to or understanding of Retail, FMCG, CPG, and/or Beauty industries—including marketing development timelines and product development/innovation pipelines—ideally related business experience in marketing, communications, business development, product design, user experience, brand management, consulting, and/or analytics 

• Highly knowledgeable in quantitative and qualitative research methods—including data analyses, cross-tabbing, sample design, fieldwork management 

• Experi