Field Marketing Manager

Where Conviviality is at work.

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in Dallas, is $101,920.00 to $127,400.00. The range may vary if the role outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Job Summary

We are seeking a dynamic and highly strategic Field Marketing Manager to drive market‑level activation excellence, commercial alignment, and insights‑led growth across assigned geographies. In this role, you will develop and execute state‑level marketing strategies, optimize A&P investment, and collaborate closely with Sales, Distributor partners, Brand, and Commercial teams. You will shape local market execution, champion commercial priorities, and serve as the voice of the market to ensure programs land with maximum impact. This role provides a unique opportunity to influence brand performance at scale while delivering meaningful local market wins.

Who will love this job

You are a highly motivated self‑starter who thrives in dynamic, fast‑moving environments and loves solving complex market challenges. You bring strong analytical rigor, a collaborative spirit, and the ability to translate insights into action. You excel at influencing cross‑functional teams, managing multiple priorities, and adapting quickly to change. If you enjoy building strategies, driving commercial impact, and being at the center of market activation, this role is for you.

What you’ll do

Market Strategy, Planning, & Activation

• Lead state‑level marketing strategy, annual planning, and activation across designated markets to support sales and distributor partners.

• Translate national programs and priority periods into clear market direction for Sales Leads and Distributor teams, ensuring alignment and execution focus.

• Develop localized execution plans and playbooks aligned to brand guidelines, optimizing for local needs, including regional chains.

• Capture, synthesize, and communicate market insights to support brand annual planning and master program briefing processes.

• Manage large‑scale brand events, sponsorships, and agency‑led programming to deliver brand visibility and ROI.

Annual A&P Planning & Budget Management

• Lead market‑level A&P budget development in partnership with key stakeholders, ensuring alignment with corporate and brand strategies.

• Own all A&P and LMF management, tracking, reconciliation.

• Optimize investment across states based on market dynamics while balancing national priorities.

Customer / Distributor Sell Decks & Communication

• Finalize customer and distributor sell decks including program objectives, shopper insights, media support, and one‑page sell sheets.

• Present program priorities at key distributor forums including Kickoffs, GSMs, and QBRs to drive alignment and activation.

• Define commercial objectives for all programs and manage post‑program evaluation, including ROI readouts.

• Champion and scale best practices across the commercial ecosystem to drive consistency and effectiveness.

Market Intelligence & Cross‑Functional Leadership

• Serve as the voice of the market by sharing insights, performance feedback, and growth opportunities with Brand, Channel, Commercial, and Leadership Teams.

• Translate field feedback into recommendations to inform national program development.

• Champion simplification by identifying and eliminating process frictio