Specialist, Global Brand Marketing - Mens Trai

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Global Brand Marketing Specialist, Men’s Training supports the Sr. Director, Global Brand Marketing, and the Sr Lead, Men’s Training and cross-functional partners to ensure plans are aligned with Category strategy and vision.  

 

A qualified candidate must be obsessed with understanding and empowering athletes along the journey to compete. He or she must be highly consumer-centric, digitally and culturally savvy, and passionate about delivering exceptional storytelling and experiences at every customer touchpoint.   He or she must have a passion for sport and innate curiosity towards understanding the competitive landscape/keeping up with current health and fitness trends and sport culture.

 

It is critical that candidates be able to think strategically, creatively and analytically, with a high degree of mental dexterity and attention to detail.  He/she must have experience managing many tasks at once, delivering high-quality output on time, every time. 

 

Responsibilities include but not limited to: Assisting in the development and execution of bi-annual global marketing plans to include all marketing deliverables in digital/ecomm, media, print, events, seeding, retail, loyalty and social media, helping the cross-functional team exceed consumer expectations and work to see that campaigns are executed flawlessly to completion. This candidate must have solid relationship-building skills, the ability to influence without authority, and collaborate with other business units and across departments to establish and support the creative direction.
 

Your Impact

• Support the category lead in writing marketing plans and strategy presentations, including, compiling necessary business data, consumer insights, cultural and competitive intelligence and building-out a deck or brief in PowerPoint and/or Keynote
• Be an expert in the performance footwear and apparel space, with an ability to quickly understand and translate technical product features into clear consumer benefits 
• Coordinate, schedule, create agendas and own recaps for cross-functional meetings
• Own the seasonal product promotional and seeding order process for the category, understand the process inside and out, manage a budget, communicate seasonal stories to cross-functional partners and execute as well as track category orders
• Align/problem-solve with regional marketing teams in APAC/EMEA/Americas to ensure seasonal marketing priorities are executed and long-term strategic goals are supported 
• Assist in photo shoot planning and execution; work creative team to understand product needs, create any additional looks with merchandising and gather and organize product for shoot shot list
• Own execution and share-out of research projects pertaining to the consumer, sport, culture, fashion and social media/communication trends allowing the team to be consumer-centric in everything we do
• Work closely with partners across all departments (product, merchandising, PR, consumer engagement, retail, ecomm and regional teammates) to develop and deliver 360 marketing plans that reach consumers where they are
• Work with the social media team to activate campaigns and deliver exceptional consumer experiences unique to Under Armour
• Maintain business unit calendar and coordinate events
• Ensure seasonal hero products across apparel, footwear & accessories are properly represented in all photo and video shoots
• Other duties may be assigned
   

Qualifications

• A results-oriented self-starter with an entrepreneurial mindset is a must
• A strong passion for health and fitness market and empowerin