Senior Lifecycle Marketing Manager

Are you a strategic communicator who loves leveraging the power of automation to impact growth? TurboTenant is looking for a Senior Lifecycle Marketing Manager to join our growing, high-performing lifecycle team. This isn’t just about sending emails; it’s about slicing up new customer segments and creating unique, engaging ways to provide value through every stage of the landlord journey. 

In this role, you’ll have the unique opportunity to take our lifecycle marketing team to the next level. You will play a key role in building the nation’s best community of landlords by empowering them with smarter, simpler tools to manage their rentals. 

 

Key Responsibilities:

• Communication Strategy: Take full ownership of TurboTenant’s communication platforms (Customer.io, Intercom, etc.), engaging customers via email, SMS, in-product messages, and push notifications. 
• Adoption & Engagement: Drive adoption of mission-critical features by delivering the right message to the right audience at the right time. 
• Segmentation Mastery: Identify, create, and maintain key customer segments, pulling in new data sets to identify and target different types of customers. 
• Build & Optimize: Design, build, and QA emails and SMS messages while continuously A/B testing communications to increase effectiveness. 
• Cross-Functional Collaboration: Partner closely with Marketing, Design, Product, and Engineering teams to create new opportunities and seamless experiences for our customers. 
• Quality Excellence: Define and strengthen QA processes to ensure every lifecycle send is reliable, accurate, and high-quality.

 

Qualifications:

• 4+ years of experience owning and managing an organization’s communication methods and engaging users over long periods to communicate value. 
• Data-Driven Mindset: A passion for clear, concise communication backed by the smart use of data and analytics. 
• Technical Savvy: Strong knowledge of modern ESPs (Braze, Customer.io, Iterable, Klaviyo) for SaaS applications. 
• Creative Execution: Strong copywriting skills and a sharp eye for email design and rendering quality. 
• Collaborative Spirit: A proactive approach to working cross-functionally with Product, CX, Engineering, and Data teams. 

 

Technical Bonus SuperPowers:

We are looking for someone with a modern, tech-forward approach:

• Code Proficiency: You are comfortable rolling up your sleeves to troubleshoot code in HTML/CSS for email templates. 
• Real Estate Expertise: Experience as a landlord, investor, or real estate agent is a major plus. 
• AI-Native Workflow: You use AI tools to accelerate your productivity, copywriting, and technical analysis. 

 

Location & Connection: 

Our marketing team is based in Denver, Colorado. We believe face-to-face connection is vital to our culture, so this is a hybrid role. We’ll look forward to seeing you in person at least once a week on Wednesdays. 

 

About Us: 

At TurboTenant, we simplify the complex and intimidating process of managing your own rental property. We do it through an elegant software platform for small, “do-it-yourself” landlords and their tenants. But don’t take our word for it, read reviews from some of our 1 million landlords.

 

Our "Be Better" Culture: 

At TurboTenant, we live by the Be Better mantra. Our high-performance culture makes us relentless in our efforts to serve our landlords and renters better, while unlocking the potential in one another. 

What does our Be Better culture mean to you?

1. You’ll be in an environment that pushes you to reach your potential.
2. You’ll make a massive impact on our landlords, renters, company, and the proptech industry.
3. You’ll be on the highest performing team of your career.

 

We’re Proud to Offer:

• Competitive compensation and PTO package 
• 22 days of PTO during the first year 
• Annual bonus based on company performance 
• Equity - an owner’s mindset is a big part of the TurboTeam 
• Comprehensive medical, dental, and vision plans 
• 401k Matching 
• 9 paid holidays per year + a paid day off for your birthday 

Compensation range for this position is $111,000 - $130,000 + equity. The actua