Senior Content Marketing Manager

Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country’s 500,000 commercial fleets, 40 million commercial vehicles, and many million commercial drivers. The incumbent technologies that cater to these customers are decades old, and drivers, fleets, and the merchants that serve them all increasingly demand modern digital experiences and affordable and transparent financial services products. Coast's mission is to deliver them at a transformational scale, and to improve working lives in one of the country’s biggest industry sectors. The company is backed by top fintech and mobility venture funds.

The content landscape is evolving rapidly. With lower barriers to production, accelerated trends, and traditional strategies losing their impact, standing out requires authentic, differentiated storytelling. At Coast, we believe great content can build our brand, attract new customers, and deepen relationships with existing ones.

As Senior Content Marketing Manager, you’ll be at the forefront of this challenge—experimenting with topics, formats, channels, and distribution strategies to deliver insightful, engaging, and entertaining content that resonates with our audience and drives measurable results. You’ll test and iterate on new formats and channels, including audio and video. You’ll leverage AI tools and growth tactics to improve content quality, productivity, and impact.

Responsibilities

• Content strategy & execution: Own Coast’s content strategy and develop programs that drive customer acquisition and retention. Approach strategy with a distribution-first mindset and plan how our content reaches our audience before production.
• Creating insightful content for finance and operations leaders. Become the subject-matter expert in our domains (trade and construction business finances). Identify the right themes, perspectives, formats, and channels that will resonate with our audience of finance leaders and fleet managers in the transportation and construction industries.
• Optimize and scale content production: Source, hire and manage external resources, including a team of talented freelancers, to scale our content production efforts. Build and manage an editorial content calendar that ensures a steady stream of high-quality content.
• SEO: Act as the main point of contact for our SEO agency and writers.
• Thought leadership and corporate communications: Elevate Coast’s voice and perspective in the market, ensuring we’re heard as an innovative leader in the space. Lead efforts in PR and corporate communications to enhance Coast’s brand presence.

Requirements

• 5+ years of experience in content marketing, or in marketing, demand-generation or growth roles with a strong passion for content. Experience in an early-stage startup is preferred. Bonus points if you’ve marketed vertical SaaS, field services, fleet management, or financial services products.
• Business-minded and customer-obsessed, with a strong drive to create content that is both relevant and impactful for our audience while advancing business objectives.
• A creative storyteller who’s willing to experiment with new ideas and get hands-on with content creation. You believe your content should be differentiated, with a unique voice, but that AI can help you be more efficient.
• Managerial experience or proven ability to manage external resources like freelancers and agencies to scale content production effectively.
• Business-minded and customer-obsessed, you want to create content that is relevant to our audience while serving our brand and business objectives

Compensation

Our salary ranges are based on paying competitively for our size and industry, and are one part of our total compensation package that also includes benefits, signing bonus, and equity. Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Coast employees. We expect the majority of the candidates who are offered roles at Coast to fall healthily within the range based on these factors.

• Salary range: $135,000-$160,000 annually
• Signing bonus
• Equity grant: commensurate with level determined at the discretion of the company, with meaningful potential upside given the company’s early stage
• Benefits overview:
  • Medical, dental, and vision insurance
  • Flexible paid time off (vacation, personal well-being, paid holidays)
  • Paid parental leave
  • Tools to help manage your financial wellness, including webinars, access to an equity tax advisory service, and company-sponsored 401K