Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

March 9, 2026

Shift:

Job Description Summary:

Role Purpose

The Senior Director II, FP&A & Resource Allocation Finance, is a key partner to the Marketing organization, supporting the CMO and Marketing Leadership Team in driving resource allocation, analyzing marketing performance, and developing long-term projections. The role is responsible for high-quality financial reporting and planning and leads the digital transformation of budgeting and forecasting processes to enable faster, data-driven resource decisions for both immediate needs and future growth.

Key Responsibilities

• Deliver clear, insight-driven reporting on marketing performance, investment returns, and key financial drivers to support executive decision-making.
• Provide strategic variance, risk, and opportunity analysis with recommendations that guide Marketing leadership priorities.
• Lead the digital modernization of marketing budgeting and forecasting through advanced analytics, automation, and next-generation planning platforms.
• Build real-time financial visibility through integrated dashboards, connected data sources, and streamlined planning workflows.
• Develop long-range financial projections and strategic scenarios that inform enterprise-level resource allocation and long-term investment decisions.
• Deliver dynamic "what-if" modeling to evaluate strategic choices, major investments, and evolving market conditions.
• Optimize marketing resource allocation across campaigns, sponsorships, and digital initiatives using data-driven financial frameworks.
• Drive continuous improvement in investment effectiveness through disciplined ROI measurement and post-initiative performance assessments.
• Serve as the senior finance partner to Marketing, shaping strategy with forward-looking insights, effectiveness through disciplined ROI measurement, and post-initiative performance assessments.
• Accelerate digital maturity across Marketing Finance by identifying and implementing automation, analytics enhancements, and modern FP&A tools.
• Lead financial strategy and evaluation for Marketing Assets, advising on investment choices that maximize long-term value creation.
• Manage long-term Marketing Assets planning and ensure alignment with NAOU's strategic marketing investment agenda.
• Enhance the speed, accuracy, and insightfulness of Marketing Assets analysis by digitizing reporting and scenario-planning processes.

Qualifications

• Bachelor’s degree in Finance, Accounting, Business, or Economics; advanced degree or professional certification a plus.
• 10+ years of experience in FP&A, financial reporting, or investment analysis, preferably supporting Marketing or Commercial teams.
• Proven expertise in digitalizing or automating budgeting, forecasting, or financial planning processes using modern tools and technology (e.g., Anaplan, Tableau, Power BI, SAP BPC).
• Strong analytical, modeling, and process improvement skills, with a track record of delivering impactful reporting and digital finance solutions.
• Excellent communication and collaboration skills; ability to translate finance data for non-financial stakeholders.
• Demonstrated project management skills in implementing technology upgrades and digital transformation.
• High learning agility and ability to work in a dynamic, fast-paced environment.

Impact

In this role, you will accelerate marketing’s digital transformation in FP&A, providing leadership and innovation in how marketing resources are planned, managed, and reported—setting the foundation for agile, data-driven marketing finance and outstanding business performance.

What We'll Do for You:

• Empower your Career: Join a team where you can lead critical financial operations, offering ample opportunities for growth in a global and dynamic work environment.
• Collaborative Culture: We work cross-functionally, across business units to ensure you’ve got the tools, resources, and thought-leadership to create the most comprehensive financial business modules, which enables us to make sound business decisions.
• Global Reach: We have the most advanced financial modeling that allows for global financial analysis which leads the industry.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all ap