Director, HCP Marketing - Rare Franchise

About Acadia Pharmaceuticals   Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we’re here to be their difference.

Please note that this position is based in Princeton, NJ. Acadia's hybrid model requires this role to work in our office three days per week on average.

Position Summary:

The Director, HCP Marketing will lead the strategy and execution of integrated campaigns that educate and engage healthcare providers treating patients with Rett syndrome. This role drives both branded and unbranded initiatives, partnering cross-functionally and externally with agencies and KOLs to deliver high-impact, insight-driven programs. Reporting to the Executive Director, HCP Marketing, this leader plays a key role in shaping Acadia’s HCP engagement strategy.

 

Primary Responsibilities:

• HCP Marketing Strategy
  • Lead development and implementation of HCP-focused marketing plans for Daybue.
  • Lead unbranded disease education strategy and tactical execution across channels to increase awareness, diagnosis and understanding of Rett Syndrome among HCPs.
  • Develop compelling messaging and resources to support clinical decision-making.
  • Translate insights into actionable strategies that influence prescribing behavior and treatment adoption.
• Market Shaping & Competitive Planning
  • Design and execute market shaping strategies to prepare the ecosystem for current and future therapies.
  • Monitor competitive landscape and lead competitive planning efforts to ensure differentiation and readiness
  • Lead cross functional market shaping strategy team, ensure strategic alignment and coordinated execution.
  • Lead Development and training of field tools and resources to enable effective HCP interactions.

• Insights Generation & Market Research
  • Act as the marketing point of contact for market research initiatives.
  • Partner with insights and analytics teams to identify trends, unmet needs, and opportunities.
  • Leverage data to inform strategic decisions and optimize marketing tactics.

• Cross-Functional Collaboration
  • Work closely with other marketing team members, including RML leads and Consumer Marketing to ensure alignment and synergy across initiatives.
  • Collaborate with Medical Affairs, Market Access, and Sales to deliver integrated HCP engagement strategies.
• Tactical Execution
  • Manage agency partners and vendors to deliver high-quality marketing assets and campaigns.
  • Collaborate closely with MLR team for approval for marketing strategies and tactics through the MLR process.
  • Track performance metrics and adjust strategies to maximize impact.
  • Develop and deliver presentations as needed to commercial management and other internal stakeholders.
  • Lead Annual Budget and tracking for HCP marketing

Education/Experience/Skills:

• Bachelor’s degree in marketing, health care, life science; Master’s degree preferred. 
• Minimum of 10 years of progressively responsible experience in pharmaceutical or biotech Marketing. 

Must possess:

• Rare Disease experience highly desirable, with requirement of understanding of specialty therapeutics addressing significant unmet medical needs.
• Emerging life sciences / start-up experience strongly preferred
• Strong Biopharmaceutical brand management experience and demonstrated track record of success
• Proficient at effectively prioritizing goals and coordinating resources to achieve those goals.
• Demonstrated ability to interface/collaborate with other departments and influence without authority as necessary to achieve goals
• Travel required; ability to travel up to 30% of time during peak execution time periods.

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In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as indi