Head of Product and Channel Marketing

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive.   We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One. 

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other. 

Job Description

The Head of Product and Channel Marketing will be responsible for leading the product and channel marketing function, developing and executing strategic marketing plans that drive adoption, engagement, and usage of payment solutions targeted towards our key segments: SMB, Enterprise, Partners and Developers. This visionary leader must have deep expertise in payments product marketing, digital marketing, strong understanding of market trends, and the ability to collaborate across departments to achieve business goals. The Head of Product Marketing will report directly to the Chief Product Officer (CPO) and work closely with the executive team to shape the future of our product portfolio. 

Key Responsibilities: 

• Keep a pulse on industry trends, emerging technologies, and best practices in payments product marketing and drive market intelligence to the product teams to build better products. 

• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation in the payments industry. 

• Develop and implement comprehensive product marketing strategies that drive growth and market share for our payments solutions targeted towards our key customer segments: SMB, Enterprise, Partners and Developers. 

• Lead the execution of marketing programs across key channels to maximize reach and impact. 

• Lead and mentor a high-performing product and channel marketing team, fostering a culture of innovation, collaboration, and excellence. 

• Oversee the creation of compelling marketing content, including product collateral, presentations, case studies, and whitepapers fit for the segment and the distribution channels. 

• Proven experience in leading digital marketing strategies to drive demand generation and elevate product visibility across channels. 

• Collaborate with product management, strategy, sales, education and other departments to ensure successful product launches and go-to-market strategies. Help launch Beta programs where necessary and make customer referenceable. 

• Define and communicate the value proposition of our payments products to internal and external stakeholders, including customers, partners, and media. 

• Commercialize products to market. 

• Monitor and analyze key performance metrics to assess the success of marketing initiatives (Offline and Online) and make data-driven recommendations for improvement.