The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

Job Description

About the Role

The Senior Writer is a critical contributor to our in-house marketing team, tasked with concepting, developing and leading campaign and marketing initiatives for The Times, and deepening engagement with our products. 

As a Senior Writer, you will deliver exceptional messaging and world-class copy that is attention-grabbing and incisive while always being on brand and on brief. You’ll work with other Marketing Creative team members (writers and designers), but also with our colleagues in brand strategy, product marketing, product and the newsroom. We are looking for candidates who have talent and depth in writing across multiple channels or multi-faceted consumer-facing brand and product marketing campaigns. We want a writer who loves ideas — it’s our hope that you will help us create concepts that inspire and excite others, and present them effectively. 

We will look to you to bring unexpected, yet deeply resonant thinking about how to market our journalism in this moment — how to communicate both the breadth of our journalistic offering and the value of supporting it. 

This is a hybrid role reporting to the Associate Creative Director for Writing.

Responsibilities:

• Write marketing copy across a variety of channels, including email, display, social media, audio, print and out-of-home (and potentially more) that delivers on our strategy. Our marketing copy needs to be compelling without being hyperbolic or overly dramatic — it should be crisp, clear, and accurate; in short, it needs to live up to the journalism it is marketing. 

• Work with marketers and designers within our department and across the organization to develop campaign ideas and activations that drive engagement and support our business goals. 

• Address feedback or changes to approach, strategy or the news cycle.

• Create compelling presentations and provide rationale for creative work to a broad and varied group of colleagues, including leadership. 

• Recognize opportunities and examples within Times journalism that are relevant to use in campaigns. 

• Write UX copy across various product surfaces.

• Establish and build on writing standards within the department.

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 10+ years of experience as an advertising copywriter or brand writer at an agency, studio or in-house. 

• A portfolio that shows strong conceptual thinking applied across a range of touchpoints, including digital, social, print, and experience thoroughly interrogating proof of concept from more than one vantage point. 

• Advanced written skills with strong details including word choice, syntax and grammar

Preferred Qualifications:

• Experience writing UX copy.

• Experience working with a DTC subscription brand.