Director, Brand Strategy

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role, Mission or Department Overview

To help us do this essential work, The Times is hiring a Director, Brand Strategy.

You will find compelling, relevant ways to reach new audiences with Times brand messaging and convince even more people that Times journalism is trustworthy and necessary. Your expertise in the media landscape, paired with your keen understanding of how The Times can best join the cultural conversation, will help you identify opportunities to smartly inject brand messaging into paid, owned, and earned channels. You will sit on a purpose-built brand team that collaborates closely with communications and marketing teams but sits separately from them and is solely focused on trust and reputation rather than traditional business metrics. You will also collaborate with newsroom teams, oversee agency partners, work with in-house creative teams, and partner with in-house research and insights experts to develop, distribute, and hone our messages.

You will report to the Executive Director, Brand Messaging and Strategy. This is a hybrid position, based in New York City, and requires regular attendance in the office.

Responsibilities:

• find new audiences, earning even more trust in Times journalism.

• Help develop press- and social-worthy brand moments that garner outsized attention and reach.

• Own and maintain a brand messaging calendar, including identifying cultural and consumer-facing moments that are promising opportunities.

• Identify and develop brand partnerships with similarly-aligned organizations, groups and individuals.

• Lead the day-to-day management of agency partners, ensuring they deliver best-in-class execution.

• Develop and maintain relationships with communications, marketing and newsroom teams to ensure messaging is getting maximal distribution on paid, owned and earned channels.

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

 

Basic Qualifications:

• 10+ years of experience in brand, marketing, or communications.

• Experience ideating and executing brand campaigns and activations that show real impact.

• Experience overseeing brand projects from ideation to completion.

• Experience delivering inspirational creative briefing and strategy with an eye toward execution.

• Deep understanding of the brand and media landscape, as well as a strong interest in the news.

Preferred Qualifications

• Editorial or newsroom experience.

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The annual base pay range for this role is between:$150,000—$165,000 USD

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. 

For roles outside of the U.S., information on benefits will be provided during the interview process.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all  backgrounds to apply.

We are  an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All ap