Director of NRM - Promo, Trade & Mix Team Lead
HaleonAbout the role
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Director of NRM drives profitable growth for Haleon’s US by setting the strategy, identifying, prioritizing, and delivering high-impact promo and trade initiatives that improve net revenue, margin, and trade investment efficiency across customers and categories. The role will further build and develop a high-performing promo and trade team, fostering analytical excellence and cross-functional collaboration to strengthen Haleon’s promo, trade and mix capability.
KEY RESPONSIBILITIES / CRITICAL JOB REQUIREMENTS
Own Promo & Trade strategy: Take input from the SLT aligned Channel strategy, brand portfolio strategy from Marketing on overall strategic direction and translate into thoughtful, multi-year NRM roadmap to support promo and trade execution across the omni-channel retail environment.
Partner cross functionally with Sales, CS&P, and finance to identify trade and promotional opportunities to improve net sales and profit performance. Ensure initiatives deliver against functional goals.
Defines and enforces clear strategic guardrails and execution standards: Partner with Sales, CS&P and Finance leadership to establish and embed clear promo, trade and mix guidance and execution standards across customers and categories.
Embed promo and trade strategy into commercial planning cycles & digital platforms: Lead the promo and trade pillar in NRM Monthly Business Review (MBR), assessing KPI performance and diagnosing risks/opportunities, ensuring guidance and corrective actions are incorporated into annual planning and commercial processes. Serve as key thought partner to Sales & Brand teams during JBP & Brand planning cycles to ensure NRM considered as key building blocks. Help D&T teams to build out relevant digital tooling considering best practices & consolidating user requirements.
Serve as a player-coach, elevating team output: Set clear priorities for the team, review and strengthen analyses and deliverables. Ensure that analyses are consistent and high quality. Shape analyses to answer relevant business questions, build replicable frameworks, standardized playbooks and structured routines that enable the team to operate increasingly independently while escalating high-impact issues appropriately.
KEY CAPABILITIES
Vision & Strategy Leadership: Leads with a clear vision for how NRM can transform Haleon’s US business, connecting consumer, customer, and category insights into a forward-looking promo/trade/mix strategy that balances growth, profitability, and competitiveness. Ability to set a bold agenda, anticipate external dynamics (retailer evolution, shopper behavior, regulatory shifts), and translate them into a differentiated Haleon roadmap that others can rally behind.
Commercial Execution: Develops and operationalizes promo, trade, and mix strategies by creating guardrails, decision frameworks, and playbooks that Sales, CS&P, and Brand can use in customer planning. Ensures all recommendations are grounded in category insights, financial impact, and customer realities, and can be executed consistently across teams
#RGM #NRM
*The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor’s degree
CPG experience preferred: 10+ years of progressive experience within consumer packaged goods (CPG) commercial functions
Previous NRM experience highly preferred, success in building or elevating an NRM function, including the design and execution of its strategy and levers tied directly to BU fin
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