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VP, Point of Care

Mediabrands
United States, United Statesfull_timeVerifiedPosted 21 Jul 2025
💰 $165,000/yr

About the role

Business Overview

We are Rapport, an Out of Home & Point of Care media agency and we're known for the strength of our relationships. Rewarding Connections is at the heart of everything we do. It's all about collaborative and successful partnerships and a passion to deliver valuable results. As POC becomes more engaging, interactive, and content-driven, we're here to guide advertisers and agencies through the evolving media landscape. Please visit Rapport’s website for more information. Rapport is a member of the constellation of companies within Mediabrands and is wholly owned by Interpublic (NYSE:IPG). https://rapportww.com/us/ 

Position Overview

This role is responsible for overseeing account management teams across the appointed offices, in the planning and implementation of POC client strategies from initial brief to post campaign analysis. The VP, POC will represent the agency and manage the relevant Rapport planning staff to meet critical path deadlines and ensure effective client service. The VP, POC will have an excellent understanding of the day-to-day running of an OOH/POC media company, account handling, and the overall sector and industry.

Responsibilities

  • Proactively lead the overall communication, planning, and implementation process to provide insightful communication plans for clients, and guarantee the continuity in quality, style, and delivery across all relevant offices
  • Deliver overall revenue and profit production, working with the Directors across all relevant offices, accounts, and disciplines
  • Develop and maintain strong client relationships through effective client service, proactive problem solving, and the successful execution of all facets of account management with clients, agencies, and media owners, while ensuring all offices and staff do the same
  • Retain and grow existing client budgets and develop new business from existing accounts by having a full understanding of services and revenue drivers
  • Encourage cross-agency teams to promote clients' interests with strategically important media owners
  • Drive new business growth and pitches across all offices to ensure insightful and comprehensive communications solutions
  • Work with Account Directors/AMDs to develop and adapt servicing to meet and exceed client and agency needs, looking for ways to proactively grow the business
  • Ensure planning process is being adhered to, utilizing industry tools, internal tools, services, and disciplines effectively across Rapport US
  • Provide consistent and thorough management, for internal support to traffic each month’s campaigns; ensure the accuracy of client specific strategic direction
  • Demonstrate the ability to write convincing proposals and create detailed analysis and exhibit confidence in presenting to clients, agencies, and peers

Required Skills and Experience

  • Previous experience in client facing role and account management
  • Proven ability to plan, direct, and manage company structure and resource allocation for each client to ensure optimum and adequate resource for each client
  • Proven ability to maintain and grow staff, agency, and client relationships through the delivery of exceptional customer service
  • Previous experience presenting to top-level clients
  • Be able to manage and motivate employees and clients at all levels
  • Rapport does not require candidates to have a college degree

Desired Skills and Experience

  • Possess innovative commercial awareness and demonstrate advanced business acumen
  • Strong strategic, organizational, and analytical skills
  • Ideally 12+ years’ experience within either a POC or full-service media agency

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs,

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Company

Mediabrands

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