Senior Manager, Influencer Marketing

WE ARE STARFACE

Since launching in 2019, Starface has transformed the historically negative experience of having acne into something joyful, relatable, and expressive. As the first complexion brand to combine efficacy and optimism, we’ve created a category of our own: effective, playful skincare that makes people feel good. We take skincare concerns once thought of as flaws and turn them into opportunities for self-expression—because it’s all just skin.

From our colorful hydrocolloid pimple patches to limited-edition collaborations with fan-favorite characters like Hello Kitty and Snoopy—and fashion brands like Marc Jacobs’ Heaven—Starface lives at the intersection of beauty, culture, and community. Alongside our award-winning patches, we now offer salicylic acid skincare, pore strips, and lip balm. Many of our products, including Star Balm, were born from years of customer demand, reflecting our ability to grow across categories while staying true to who we are.

Starface World is a positively uplifting place where everyone is safe and accepted exactly as they are. We support causes and actively work to help build a more supportive universe. That same philosophy guides how we care for skin: we don’t identify imperfections—we nurture what’s there.

Our team is a growing group of passionate, empathetic, creative people who are eager to learn. We are committed to a sustained focus on diversity, equity, anti-racism, and inclusion.

your impact @ starface

Starface is looking for a Senior Manager, Influencer Marketing to lead and scale our creator ecosystem across platforms and communities. In this role, you’ll report directly to our SVP, Marketing and own the influencer marketing function end to end—defining strategy, driving execution, and building a best-in-class creator program that delivers both cultural relevance and measurable business impact.

In this role, you’ll work cross-functionally with Growth, Creative, Social, PR, and Brand Marketing to bring product launches and brand initiatives to life through creators. You’ll play a critical role in shaping how Starface shows up in culture—building long-term relationships with creators, evolving our approach to influencer marketing, and establishing it as a key driver of both brand and performance.

The right person for this role is both highly creative and deeply analytical, a strong operator, and a relationship-driven leader. You have a clear point of view on the creator landscape, know how to translate brand strategy into breakthrough content, and are equally comfortable operating at a strategic level as you are executing day to day.

At Starface, we’re caring, joyful, bold, and resilient. We love people who defy convention and bring curiosity, leadership, and a bias toward action. If you’re excited to build and evolve a program with outsized impact—and thrive at the intersection of culture, creativity, and performance—please keep reading.

we’ll count on you to

• Own and evolve the creator strategy: Define and lead the influencer marketing roadmap across TikTok, Instagram, YouTube, and emerging platforms, ensuring alignment with brand and growth goals
• Build and scale a best-in-class creator ecosystem: Identify, recruit, and develop a diverse, culturally relevant network of creators, building long-term partnerships that drive consistent, high-quality output and brand advocacy
• Lead creative direction and briefing for creators: Develop insight-driven, platform-native briefs that translate brand strategy into compelling, authentic storytelling
• Own end-to-end program execution: Lead campaign execution across multiple concurrent initiatives, including planning, contracting, onboarding (CreatorIQ), approvals, timelines, and delivery
• Act as the central driver of cross-functional integration: Partner closely with Growth, Creative, Social, PR, Retail, and Product teams to ensure influencer is embedded across all major campaigns and launches
• Own performance and optimization: Define and track KPIs including creator onboarding, organic views, EMV, and content volume; analyze performance and continuously optimize strategy and investment
• Deliver reporting and insights: Translate creator performance into clear, actionable insights that connect to business outcomes and inform broader marketing decisions
• Stay ahead of trends and culture: Maintain a strong point of view on platform evolution, creator trends, and cultural moments to keep Starface innovative and relevant
• Own and scale the influencer function: Build and refine sy