Senior Business Analyst, Digital Specialist

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DSV - Global transport and logistics
In 1976, ten independent hauliers joined forces and founded DSV in Denmark. Since then, DSV has evolved to become the world's 3rd largest supplier of global solutions within transport and logistics. Today, we add value to our customers' entire supply chain by transporting, storing, packaging, re-packaging, processing and clearing all types of goods. We work every day from our many offices in more than 80 countries to ensure a steady supply of goods to production lines, outlets, stores and consumers all over the world. Our reach is global yet our presence is local and close to our customers.  Read more at www.dsv.com

 

Location: USA - Lancaster, Midpoint Dr 

Division: Air & Sea 
Job Posting Title: Senior Business Analyst, Digital Specialist - 88781 
Time Type: Full Time

 

Summary

The Senior Business Analyst, Digital Specialist in the Marketing Department is responsible for driving data-driven decision-making and optimizing digital marketing efforts. This role involves analyzing digital marketing performance, identifying trends, and delivering actionable insights to enhance customer engagement and ROI. The ideal candidate will have a strong background in business analytics, digital marketing technologies, and project management, with the ability to collaborate across multiple teams to achieve marketing objectives.

 

Duties and Responsibilities

• Analyze and interpret digital marketing performance metrics (e.g., website traffic, email campaigns, social media engagement, and paid media).
• Identify trends, gaps, and opportunities for optimization.
• Develop and maintain dashboards and reports for real-time and long-term campaign performance tracking.
• Collaborate with stakeholders to define business objectives and key performance indicators (KPIs).
• Perform in-depth analyses to provide insights into customer behavior, market trends, and competitive landscape.
• Create actionable recommendations to improve marketing strategies and processes.
• Evaluate and implement marketing automation platforms, CRMs, and other digital tools.
• Partner with the marketing team to test and optimize campaigns, landing pages, and digital assets for improved performance.
• Work closely with internal departments and external vendors to ensure seamless integration of digital tools and systems.
• Lead cross-functional projects related to marketing analytics and digital transformation.
• Coordinate with stakeholders across marketing, sales, IT, and external agencies to ensure timely delivery of initiatives.
• Manage timelines, budgets, and deliverables for assigned projects.

 

Skills & Competencies

• Exceptional problem-solving and critical-thinking skills.
• Proven ability to work collaboratively in a fast-paced environment.
• Strong affinity for technology and numbers.
• Willingness to learn and work closely with others to understand the organization.
• Ability to work flexible hours in order to meet project deadlines and to project-manage tight timelines as required.
• Have strong interpersonal and c